adidas in Chinese is Adidas, a German sporting goods manufacturer and a member company of Adidas AG. Adidas, named after its founder Adolf Adi Dassler, began producing footwear in 1920 in Herzogenaurach, near Nuremberg. Registered under the name adidas AG on August 18, 1949. Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas' characteristics.

Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler opened the rival sports brand Puma.

In 1948, Mr. Adi Dassler, the founder of adidas, combined his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product brand and applied for Registered; the following year, adidas' third-line trademark came out.

Foundation experience

The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he could fully understand the needs of athletes, he had exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world.

In 1972, adidas launched the well-known trefoil trademark, which was widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market.

In the world of sporting goods, adidas has always represented a special status symbol, which some people call the "three lines of victory." Since its founding in 1948, adidas has helped countless athletes achieve great results and achieved many great achievements. Therefore, adidas can also be said to be the best example of trust and respect from everyone.

Adidas founder Adi Dassler is not only a highly skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the best shoes for athletes." Proper sneakers". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top athletes. They not only shined in the Olympic Games, but also Since then, he has established a reputation as a gold medal player on the sports field. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.

Especially in world football, the support adidas receives is unmatched by any sports goods manufacturer.

Especially after adidas released its first pair of spikes, it was even more supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 80 players on the field chose adidas football shoes. I learned about the power of adidas in world football at that time. In the 1998 World Cup in France, the French team relied on the superior performance of adidas football shoes to exert super-level strength and beat the crowd to win the championship. French football star Zidane even won the title of World Footballer in 1998. Proving once again that the authoritative guarantee of adidas' "Three Lines of Victory" continues to this day.

In addition to football, adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top sports players are impressed by the quality of adidas: among the NBA stars in the basketball temple, the once-all-powerful Jia Ba and the well-known Anthony Walker; in the professional tennis world, there are retired Swedish stars Alberg, The German "Jade Rose" Graf, who once dominated the female group and dominated the back seat, as well as the British new hope Henman, the Russian beauty Anna Kournikova and the newly recruited little queen Hingis; have won on the baseball field in recent years. The New York Yankees won the 1998 American Major League Baseball championship, and Ali, the greatest heavyweight boxer of this century, was on the boxing ring. On the track and field, adidas' reputation extended from Arthur Jonath in the 1930s to Donovan Bailey today. , Ato Boldon and Haile Gebrselassie et al.

In addition, since the 1970 World Cup, Adidas has become FIFA’s official ball sponsor and has provided game balls for every subsequent World Cup.

Adidas also sponsors many sports teams, such as some well-known football and rugby teams and the NBA league.

National football teams whose jerseys are designed by Adidas include China, Hong Kong, Nigeria, Argentina, France, Spain, Japan, etc. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, as well as our domestic Dalian Shide, Beijing Hyundai, etc.

Today, adidas still adheres to Adi Dassler's concept of perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, it has developed a Various ergonomic products can not only help various professional athletes improve their sports performance, but also meet the needs of general market consumers for high-quality sports products. In recent years, adidas has not only made new breakthroughs in design and function, but its representative three-line design concept has also set off another wave of fashion trends, sweeping the new generation of young people to form a new popular style, leading global sports products to move towards A more diverse vision.

Chronicle of major adidas products or technologies

1920: Mr. Adi Dassler created the first pair of training sneakers.

1948: The adidas brand was officially registered.

1949: The three stripes logo was introduced.

1970: "Telstar" became the first designated ball for the World Cup.

1972: The clover logo came out.

1979: The world's best-selling football shoes "Copa Mundial" are launched

1985: "Aps" shock-absorbing running shoes are launched

1988: adidas' revolutionary "Torsion" "System Appearance

1991: Launched Equipment professional sports shoe series and new series of sportswear.

1993: Adidas invented "TubularTechnology"

1994: Launched the revolutionary new product "Predator" football shoes

1996: "FeetYouWear" sports shoes were launched

1997: Announced the merger with Serramon, which is world-famous for selling ski and golf equipment.

2000: shouted the slogan "impossible is nothing" and successfully created a new popular topic.

2002: launched the "a3" series of basketball shoes and running shoes.

2004: Launched "adidas 1" computer chip smart running shoes

2005: Merged with sports manufacturer Reebok.

2006: Launched "adidas 1.1" upgraded version of computer chip smart running shoes and basketball shoes. The Beijing Olympic Organizing Committee announced here on January 24, 2005 that Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group have become partners of the Beijing 2008 Olympic Games. Wang Wei, executive vice chairman of the Beijing Olympic Organizing Committee, said at the signing ceremony that as a partner of the Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. Adidas has also become the sports apparel partner of the Chinese Olympic Committee. All Chinese sports delegations participating in the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games will wear Adidas sports apparel. Ms. Sandrine, President of Adidas Greater China, said: “Since founder Adi Dassler made the first pair of spikes for Olympic athletes in 1928, Adidas has always spared no effort to support the Olympics and help athletes create great results with continuously innovative products. At the Athens Olympics that ended last year, Adidas provided approximately 1.4 million pieces of equipment to organizing committee staff, volunteers and athletes from various countries. Adidas inspired and wished Chinese Olympic athletes to win more gold medals at the 2008 Olympic Games held in their home country. And will provide first-class advanced equipment for this. ”

adidas classic clover

The clover has become the logo of Adidas since 1972, when all Adidas products used this logo. The shape of the clover is like the three-dimensional expansion of the earth, much like a world map. It symbolizes the three stripes extending to the whole world. But starting in 1996, the clover logo has been exclusively used on classic series Original products. The classic series is based on the best products in Adidas history and is re-released with slightly modified fabrics and styles. The entire series is more fashionable, with products including shoes, clothing, bags and other accessories.

Perhaps it’s because each classic series has a unique story. In people’s eyes, classic series are always so connotative and always full of fresh vitality and fashion. In the autumn of 2002, the Adidas classic series was released in limited edition in China for the first time. From shoes, clothing to accessories, each item is a high-quality design that makes people who follow the trend unable to put it down.

In 2001, the first Adidas Classic Series Original store opened in Berlin, Germany. Later that year, a second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho, New York, USA. At the end of September this year, the Adidas classic series store opened in Shanghai.

The corporate brand ranked 67th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.

Series of products

adidas Y-3

Y-3, this new product with the world’s top designer Yohji Yamamoto as creative director and collaboration with adidas The brand officially entered China in the spring and summer of 2006.

The Y of the brand represents Yohji Yamamoto, and the 3 represents the three-line adidas logo. Creative director Yohji Yamamoto has integrated the simple and highly design style of his personal brand into Y-3, perfectly showing us a high-end and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashion essence of Y-3 is sporty. From the global panic buying caused by the launch of the brand, Asia is even facing serious shortages. It can be said that Y-3 has opened a new fashionism.

Yoji Yamamoto, known as the "Black Magician", made the traditional sports brand adidas appear on the fashion page, and sportswear has also entered the hall of elegance since then. This season, under the influence of the dance trend, Yohji Yamamoto and Adidas headquarters brand design director Micheal Michalsky jointly launched a unique set of new Y-3 designs. From New York disco to elegant Argentinian tango, Y-3 uses its special concept to interpret clothing, footwear and accessories in a new way.

From that time on, as Adidas for Yohji Yamamoto, in addition to Adidas being responsible for the design of footwear, Yohji Yamamoto was responsible for the design of Femme/Homme.

Based on the mutual trust of cooperation between Yohji Yamamoto and Adidas, a new brand Y-3 was born in 2002, which absorbed the expertise of both parties. Two completely different brands, with different sensibilities for fashion, different views on sports brands, coupled with craftsmanship skills, have created a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of both parties in creation are consistent, and coupled with a very close collaborative relationship, this idea can be realized.

In terms of the cooperative relationship between the two companies, Adidas for Yohji Yamamoto is developing into a complete product structure. Because it is Adidas Sports Style designed by Yohji Yamamoto, there is Y-3. The creation of a solid position.

In terms of the company's management structure, Adidas' Sports Style Division is operated and managed by the Y-3 group company. In terms of design, Yohji Yamamoto serves as the design director of the Adidas Sports Style Division, and Michel Michalsky, the art director of the Adidas group company, serves as the liaison between Adidas and the Yohji Yamamoto design studio.

Y-3 design studios are respectively set up in the Yohji Yamamoto head office in Tokyo and the Adidas head office under Herzogenaurach in Germany. Designers from both parties work closely together to decide on the final design through countless exchanges. plan.

In this mixture, Adidas, which can be called the ancestor of sports shoes, and Yohji Yamamoto, the design giant in the fashion industry, have combined their respective professional knowledge and skills to come up with the current product. Y-3.

Distinguish the authenticity of adidas

The second letter d of real adidas is connected with the shortest bar, the third letter i and the fourth letter d are connected with the middle The bars are connected together.

Adidas and the Olympic Games

Adidas attaches great importance to the Olympic stage, and it has also made great contributions to the development of the Olympic Games. The Olympic Games in turn have given Adidas huge rewards, achieving a win-win situation for both parties.

1928 Amsterdam – Adi Dassler’s sneakers appeared in the Olympic Games for the first time.

1932 Los Angeles – Arthur Jonath wins a bronze medal in the 100 meters, becoming the first athlete to win a medal wearing sneakers made by Adi Dassler.

Berlin 1936 – Jesse Owens, the most successful athlete at the Berlin Olympics, won four Olympic gold medals wearing sneakers specially made for him by Adi Dassler.

1948 London – Adi Dassler produced the first pair of indoor running shoes. In the same year, the "adidas" company with 47 employees was established and registered as a trademark.

1952 Helsinki – Adidas is the most popular sports shoe brand at the Helsinki Olympics. Track and field shoes with removable spikes made their first appearance at the Olympics. Zatopek won three track and field titles in one week wearing Adidas sneakers, a great achievement that has never been rewritten to this day.

Melbourne 1956 – Most of the athletes who won medals at this Olympic Games wore Adidas sneakers.

1960 Rome – At the Rome Olympics, 75 track and field athletes competed wearing Adidas sneakers.

1964 Tokyo – Adidas releases the lightest track and field shoe ever. At this Olympic Games, 80% of the athletes wore Adidas sneakers.

Mexico City 1968 – Adidas also dominated the Mexico City Olympics, with 85% of athletes competing in track and field events wearing Adidas sneakers. Dick Fosbury used a new back-to-back high jump technique to clear 2.24 meters and win the gold medal. Adidas became the first company in the world to produce polyurethane-injected, multi-studded shoe soles.

1972 Munich – The Munich Olympics is another memorable milestone in the history of adidas. Adidas became the official supplier of the Olympic Games for the first time, and 78% of all Olympic athletes who won medals wore Adidas sneakers.

Montreal 1976 – 83% of athletes at the Montreal Olympics chose Adidas equipment. Nadia Comaneci scores the first "10" in gymnastics history.

1980 Moscow – At the Moscow Olympics, more than 80 athletes wore Adidas equipment.

1984 Los Angeles – 124 of the 140 delegations participating in the Olympic Games chose Adidas products. Athletes wearing Adidas products won 259 medals - 81 gold, 82 silver and 96 bronze.

1988 Seoul - At the Seoul Olympics, 120 delegations from participating countries chose Adidas equipment, and 76 gold medal winners relied on the "Three Stripes." Athletes using Adidas equipment have won a total of 365 medals – 124 gold, 114 silver and 127 bronze.

1992 Barcelona – Considered a Greek national hero, weightlifter Pyrros Dimas won his first Olympic gold medal and would go on to win two consecutive Olympic titles.

1996 Atlanta - 33 Olympic delegations and more than 6,000 athletes choose Adidas products. Adidas provides sports equipment for 21 of the 26 Olympic sports. No other brand has developed such a close relationship with so many sports, with so many athletes, and for such a long time as Adidas.

Nagano 1998 – As the Nagano Winter Olympics draw to a close, two brands, Adidas and Salomon, have won 70 Olympic medals.

Sydney 2000 - Adidas once again appeared as an Olympic brand. Based on the concept of "energy maintenance", Adidas has developed a series of revolutionary products for six projects: swimming, track and field, cycling, fencing, weightlifting and wrestling. One of the most unforgettable is the Adidas one-piece swimsuit. Australia's 17-year-old genius Ian Thorpe won three gold medals and set four world records in this swimsuit, thus becoming a symbol of the Sydney Olympics. Celebrities.

2002 Salt Lake City - More than 50 athletes competed wearing Trefoil logo products and won nearly 200 medals.

Athens 2004 – As the official supplier of the Athens 2004 Olympic Games, adidas provided more than 1.4 million pieces of equipment to all Olympic team members, including the Olympic Committee, volunteers, and officials. Adidas provides equipment to 22 National Olympic Committees, and a total of more than 4,000 athletes wear Adidas equipment to participate in competitions. Adidas also provides competition equipment for 26 of the total 28 Olympic events. Olympians wearing Adidas products have won 147 gold medals, 28 silver medals and 148 bronze medals.

Beijing 2008 – As a partner of the Beijing 2008 Olympic Games, the Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Winter Olympics and the 2008 Olympic Games Chinese Sports Delegation, adidas will Provide equipment for all staff and technical officials of the 2008 Olympic and Paralympic Games. Adidas has also become the sports apparel partner of the Chinese Olympic Committee. All Chinese sports delegations participating in the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games will wear Adidas equipment.