In trademark registration, the characters in word mark can be printed, handwritten or artistic. However, when fonts have been artistically transformed into patterns, trademarks have already left the category of word mark and entered the category of pattern trademarks. So whether to use artistic words or words depends entirely on personal needs.

Artistic characters are deformed fonts based on ordinary characters and artistically processed by professional font designers. Font features conform to the meaning of words, beautiful and interesting, easy to identify, eye-catching, etc. It is a kind of font deformation with pattern meaning or decorative meaning.