Mr. Xie Weishan, chairman of Junzhi Consulting, once said that the phenomenon of "mistaking low price as strategy" is widespread. The competition among domestic enterprises is serious and homogeneous, so price wars among Chinese enterprises are more likely to break out. . China's market economy has a short development time and is still very immature. At the current stage of development, most industries have many companies participating in market competition. These companies are small in scale and have low efficiency, which has become fertile ground for "price wars". Through positioning theory, it is obviously the right way to make an accurate positioning for the enterprise, target the user's mental window period, dare to break conventional thinking and focus on key operational actions.

Yadea electric vehicles are a vivid example of successfully getting rid of the price war. In the electric vehicle industry with extremely fierce environment, when many electric vehicle manufacturers are still waging a price war, Yadi electric vehicles are the first to use it. Positioning theory, with the help of Junzhi, positions a higher-end electric vehicle brand by making the product more high-end, the design more fashionable, and the brand more high-end. This not only increased its sales and profits, but also enabled it to be listed on the Hong Kong Stock Exchange with its clear product and brand positioning.