Tourism is a new way out for rural tourism" img_height="635" img_width="1920" data-src="//imgq7.q578.com/ef/0828/341f40905ee88a08.jpg" src="/ a2020/img/data-img.jpg"gt;
When it comes to pastoral complexes, everyone unconsciously associates it with rural tourism. In the impression, pastoral complexes seem to be for tourism and vacation. . In fact, rural tourism has experienced more than 30 years of development in our country, far earlier than the pastoral complex. The pastoral complex was first proposed in 2017 and is a new type of tourism proposed in response to the development needs of the new normal. Development and sustainable development model of rural construction. Both concepts emphasize the leisure function of rural space. Many people are unable to explain exactly what the difference is. Some people even simply think of pastoral comprehensive. The rural complex is the same as rural tourism, so now we analyze the difference between them from both theoretical and practical aspects!
What is the difference between pastoral complex and rural tourism?
1. Different development concepts - Pastoral complex adds the concept of pastoral community on the basis of modern agriculture and leisure agriculture
Pastoral complex is a characteristic small town integrating the functions of "modern agricultural leisure tourism pastoral community" Comprehensive development model of towns and villages; while rural tourism mainly relies on the development of leisure tourism, sightseeing and vacation based on rural agricultural industry, landscape, folk culture and other resources, and does not include the construction of pastoral communities.
2. Different development methods - Pastoral complex incorporates the concept of multi-function and pays more attention to the integration and innovation of industry and space
Pastoral complex is a cross-industry, multi-functional comprehensive planning. The comprehensive operation of building a business structure with multiple functions and formats will ultimately form a broad space for the development of rural social industries.
Rural tourism is transforming from "local small tourism" to "global tourism" and from rural tourism. The shift from rural leisure vacation to experiencing rural lifestyle is also an inevitable trend in the development of rural tourism in the new era.
3. Different development factors - pastoral complex is agriculture, cultural tourism and new countryside. Integrated development of elements
The pastoral complex mainly includes three major elements: agriculture, cultural tourism, and new countryside. Agricultural development should be based on the concepts of green cycle and digital agriculture, combined with advanced production technology, and the use of efficient facilities and equipment , develop modern agriculture and agricultural product processing industry, promote the improvement of rural productivity, increase farmers' economic income, and lead farmers on the path of modern agricultural development; cultural tourism development needs to rely on agricultural land and villages, combining agriculture, industry, culture, exhibitions, trade, etc. industry, develop new formats such as creative agriculture, leisure agriculture, exhibition agriculture, etc., thereby enhancing the value of agriculture, promoting industrial integration, and urban-rural integration; the construction of new rural areas mainly involves improving village infrastructure, strengthening village beautification and greening, improving the living environment, and increasing cultural and entertainment facilities to improve farmers’ quality of life and enrich their spiritual life.
Rural tourism is based on rural pastoral landscape, agricultural production activities and special agricultural products as attractions, and develops agricultural tourism, forest and fruit tourism, flower tourism, fishery tourism, animal husbandry tourism and other theme leisure activities with different characteristics. Meet the psychological needs of tourists to experience agriculture and return to nature.
3 minutes! Small cases let you understand pastoral complex and rural tourism!
The most developed rural tourism in China - Wucun
When it comes to Wucun, few people may know what kind of place it is, but the name of Wuzhen is familiar to everyone.
Wuzhen is a thousand-year-old ancient town with a long history and profound culture. In response to the call to build "Beautiful China" and promote the process of building "Beautiful Countryside", Wuzhen International Tourism Zone focuses on the strategic goal of "one large Wuzhen driving 16 small Wuzhens", relying on the brand effect of Wuzhen tourism and the superior location of Hongqiao Village. Due to its geographical location and ecological advantages, the Wucun project was launched. Tourism is a new way out for rural tourism" img_height="489" img_width="1003" data-src="//imgq7.q578.com/ef/0828/056ab322718b3924.jpg" src="/a2020/img/data-img .jpg"gt;
Wucun is located 500 meters north of the Xizha Historic District in Wuzhen. It is a historical ancient village that stands close to the Beijing-Hangzhou Grand Canal, with a total area of ??450 acres. The whole village revolves around the characteristics of rural villages in the south of the Yangtze River. It consists of four major sections, including the fine agricultural products planting and processing area, the agricultural activity experience area, the educated youth cultural area, and the boat culture area. It has hotels, B&Bs, catering, entertainment, landscapes, etc. to accommodate tourists' "food, accommodation, travel, shopping and entertainment" The supporting service facilities complement each other with Wuzhen Dongxizha Scenic Area. It is a new tourist resort destination for ancient towns, streets and ancient villages. Tourism is a new way out for rural tourism." img_height="570" img_width="1020" data-src=" //imgq7.q578.com/ef/0828/3a02b9f60d2b0ea4.jpg" src="/a2020/img/data-img.jpg"gt;
Positioning: Experiential boutique farm
The Wucun project is positioned as an "experiential boutique farm" for development, emphasizing the protection of rural texture, introducing the internationally advanced "farm vacation" concept, creating a traditional living atmosphere with typical Jiangnan water town farming culture, and creating an adaptable The "Peach Blossom Land" for modern people's leisure vacation. Tourism is a new way out for rural tourism" img_height="658" img_width="1015" data-src="//imgq7.q578.com/ef/0828/d7fc5b6230c02adc.jpg" src="/a2020/img/data-img .jpg"gt;
Layout: A modular group structure that is suitable for movement and stillness, and combines old and new came into being
When you unfold the full tour map of Wucun, you will see an intertwined water network. From the perspective of overall planning, compared with traditional hotels, Wucun is a medium-sized hotel with "ancillary facilities scattered around and guest rooms at the core". Among them, Wucun basically retains the original residential buildings and forms its own characteristics. B&B section, the function of this section is mainly "quiet", and the buildings are mainly "renovation" and "renovation"; the peripheral expansion area of ??the accommodation section forms a supporting section for leisure and entertainment experience, the function of this section is mainly "dynamic" , construction is mainly "new construction", but tourism is a new way out for rural tourism" img_height="546" img_width="906" data-src="//imgq7.q578.com/ef/0828/6e0458a1dec82ae0.jpg" src= "/a2020/img/data-img.jpg"gt;
The accommodation section is divided into Taoyuan, bamboo house, fisherman's house, rice warehouse, There are seven themed accommodation groups, including mills, wine cellars, and educated youth, with independent rural courtyards as units.
These seven B&B groups are undoubtedly important representatives of the architectural culture of Wucun. The designers have always followed a rigorous attitude towards the renovation of these B&Bs, trying to maintain the original state of the houses. More designs include small landscapes in the courtyards and The interpretation of indoor theme elements retains the original state of the village to the greatest extent. The surrounding supporting areas specifically include food centers, activity centers, Qingdun, Wudun, picking areas, barbecue picnic areas, small animal paradise and other groups. Tourism is a new way out for rural tourism" img_height="437" img_width="716" data-src="//imgq7.q578.com/ef/0828/1c92d8f6fcf9e15a.jpg" src="/a2020/img/data-img .jpg"gt;
Operation: an organic combination of one-price all-inclusive and CCO service models
As an innovative scenic spot within the scope of Dawuzhen, Wucun also has great experience in scenic spot operation and management. A new attempt has been made. Currently, there are two types of all-inclusive packages for non-accommodation and one-price accommodation. Among them, the one-price all-inclusive package for non-accommodation includes one entry and exit in Wucun, one meal with special dining in Wucun and specific meals in Wucun. Activity experience; the all-inclusive accommodation price includes at least a round-trip tour bus between Wucun and Xizha scenic spots, Wucun special dining (during the stay), free flow of specific drinks in Wucun, free eating of specific snacks in Wucun, and experience of specific activities in Wucun, Tickets for Xizha Scenic Spot, etc. Tourism is a new way out for rural tourism" img_height="477" img_width="714" data-src="//imgq7.q578.com/ef/0828/0d08218768d17a3b.jpg" src="/a2020 /img/data-img.jpg"gt;
Generally speaking, the new rural tourism and manor economy represented by Wucun are completely different in style from the ancient town tourism represented by East Gate and West Gate of Wuzhen. At the same time, the rural agricultural customs and original ecological natural experience provided by Wucun are a complement to the cultural experience of the existing East and West Scenic Spots in Wuzhen. Wucun itself retains the texture and context of the original village to the greatest extent during the design process. Here, whether they are converted into private houses for client use, ponds at the head of the village, rapeseed fields, or reorganized vegetable plots, lotus root ponds, fishing ponds, and field paths in front of residential houses, the most common natural features of the Jiangnan countryside are adopted. Landscape design techniques. It is these ordinary things within sight that carry the nostalgia in the hearts of many tourists and shorten the distance between scenic spots and tourists.
Stepping out of the natural scenery, let us see what kind of sparks can be created when nature merges with technology!
The most beautiful C-site "Yujian" in Yimeng - Yinjiayu Pastoral Complex
The Yinjiayu Pastoral Complex project is located in Quanzhuang Town, northwest of Yishui County, covering an area of ??about 37.8 square kilometers. , based on the farmland, mountains, water systems and other resources of the project site, with the theme of ecological leisure and vacation, the project site will be built into an integrated agricultural tourism industry, agro-ecological tourism, agricultural leisure and vacation, zero-pesticide residue organic agricultural products and other functions The integrated development complex integrating agriculture and tourism with Jingtian is committed to building the project into the Yimeng Highlands model of rural revitalization in Qilu.
Tourism is a new way out for rural tourism" img_height="617" img_width="1076" data-src="//imgq7.q578.com/ef/0828/db67ec76c2333d8c.jpg" src="/a2020/img/data-img .jpg"gt;
Positioning: the future model of China's ideal pastoral
Yinjiayu takes pastoralism one step further towards the ideal. The experience here is newer, the agriculture is more technological, and the future is more ideal. It satisfies all tourists' fantasies about poetic pastoral life: visiting the garden during the day, seeing the green water, green mountains, peach trees and flowers, and playing in the theme pavilion; staying at the B&B at night, looking at the starry sky, the quiet countryside, and overlooking the light show.
Layout: The "Five Golden Flowers" theme pavilion in the Yimeng Huakai Agricultural Theme Experience Park takes you into the future
The "Five Golden Flowers" in the Yinjiayu Pastoral Complex are five themed pavilions, one for aerospace and aerospace Experience Hall, Taiwan Style Experience Hall, Fish and Vegetable Life Experience Hall, Orange Cloth Children's Aesthetics Experience Hall and Happy Mango Experience Hall. Tourism is a new way out for rural tourism" img_height="710" img_width="1262" data-src. ="//imgq7.q578.com/ef/0828/222f474dabeda0cf.jpg" src="/a2020/img/data-img.jpg"gt;
International Space Technology Experience Center, with Beijing Airlines Jointly created by the Aerospace Museum, it covers more than 90 experience projects in aerospace, aviation, navigation, space defense, etc. Many of the exhibition items are the first of their kind at home and abroad. Here, you can experience diving, flying, catching stars and landing on the moon, how astronauts train in space, how a rocket space station is constructed, what a space wormhole looks like, and start a super-time and space encounter with aliens! Tourism is a new way out for rural tourism" img_height="1036" img_width="1398" data-src="//imgq7.q578.com/ef/0828/e2f97eebaa4ace95.jpg" src="/a2020/img/data-img .jpg"gt;
The Taiwan Customs Experience Center is a comfortable space integrating "food, travel, interaction, and shopping" with the customs of various parts of Taiwan as the main experience element. There is a rainbow military village in the museum. , Alishan Sacred Tree, two special scenes, and the "round-the-island train" as a link to set up six scenic areas of Taipei, Tainan, Taichung, Kaohsiung, Hualien, and Hsinchu Station. Here, you can deeply experience the food and romance of the treasure island of Taiwan. A brand new agricultural tourism experience is a new way out for rural tourism" img_height="928" img_width="1398" data-src="//imgq7.q578.com/ef/0828/ab9ea1a0ce9f40fd.jpg" src ="/a2020/img/data-img.jpg"gt;
Fish and vegetable natural restaurant, where fish are raised without changing water, vegetables are grown without fertilization, and special Western food, traditional hot pot, Special areas for herbs, fruits and vegetables.
Here, the 360-degree transparent central kitchen in the center of the venue allows dining to return to nature, and delicious food can be seen. This is an ecological, environmentally friendly, healthy and organic green world. Let’s experience the wonder of nature fused with technology! Tourism is a new way out for rural tourism" img_height="711" img_width="870" data-src="//imgq7.q578.com/ef/0828/a99d9cf3478bf4b5.jpg" src="/a2020/img/data-img .jpg"gt;
The Orange Cloth Aesthetic Experience Hall, with the theme of "Panoramic Natural Aesthetic Experience", has built three special experience areas: Fantasy Forest, Magic Ocean, and International Village, to guide children to use paintbrushes to create beautiful paintings. The imagination of nature allows children to observe nature like an artist, explore the unknown like an explorer, and understand the world like a scientist. Traveling is a new way for rural tourism." img_height="526" img_width ="872" data-src="//imgq7.q578.com/ef/0828/bad2be8343e250bc.jpg" src="/a2020/img/data-img.jpg"gt;
Happy Mango The experience park is an indoor experience park based on the top ten well-known IPs of Hunan Satellite TV. It mainly includes ten theme areas such as Happy Camp, Tiantian Shangxiang, Real Man, I am a Detective, and Immersive Sound. Here, you can experience the same games played by big stars on TV, participate in real-life CS battles, trampoline rock climbing, immersive script killing, military life experience, food tasting, etc. This is a paradise for making happiness, you can enjoy it Relax and replenish your energy. Tourism is a new way out for rural tourism" img_height="668" img_width="1268" data-src="//imgq7.q578.com/ef/0828/820b967bd830485a.jpg" src="/a2020/img/data-img .jpg"gt;
After seeing the five exhibition halls, you are still not satisfied. You must see the strawberries in the sky in Yinjiayu. The red and white cuties are all put into the basket. Don’t be too comfortable picking strawberries while standing. The ultra-intelligent and high-tech strawberry greenhouses are not available anywhere else. The peach plantation in Guxiang has grown to a large scale. In the ten-mile peach grove where the peach blossoms are blooming, you will be able to travel for three lives. But it is a new way out for rural tourism" img_height="345" img_width="491" data-src="//imgq7.q578.com/ef/0828/8f2851e747e79fe4.jpg" src="/a2020/img/data-img. jpg"gt;
In the future, more "creative, technological and green" agriculture will settle in Yinjiayu. Today, there are Colorful Gu Garden Sightseeing Area, Gushang Taoyuan Planting Area, Scientific and Technological Agriculture Planting Area, and Forest and Fruit Agriculture Planting Area. , creative agricultural planting areas and other special business formats are gaining momentum.
Operation: "Six modernizations" practice drives rural development
"Land equity, organic production, quality traceability, business enterprise, intelligent management, and rural scenic spots" Successful practice has made Yinjiayu Village the first organic industry development demonstration village in Shandong and the fourth in the country.
Yinjiayu Village established a cooperative at the end of 2014. The village’s Party branch led the establishment of the Jinlongshan Agricultural Cooperative. 347 villagers joined the cooperative, with the village collective occupying 38 shares and members occupying 62 shares. "Guarantee and Rescue" new model of interest linkage "521".
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The cooperative uses organic production standards, corporate management concepts, and Internet marketing ideas to continuously develop new varieties of golden autumn red honey and Yingshuanghong late-ripening peaches, and implements standardized management. 100 Organic formula fertilization, 100% biological control, 100% quality traceability
"Yimeng Jinlongshan Xiantao Wanlaitian", the cooperative registered the "Baitao" trademark, and Jinlongshan peach won the "China, the United States, "European Union" three organic product certifications, the products are sold to first-tier cities in "Beijing, Shanghai, Guangzhou and Shenzhen", and brand marketing has traveled across the ocean. Tourism is a new way out for rural tourism" img_height="473" img_width="709" data-src="/ /imgq7.q578.com/ef/0828/e921c6b5c73e5339.jpg" src="/a2020/img/data-img.jpg"gt;
The cooperative has developed 1,781 acres of organic peaches and built There are 2 10,000-ton constant temperature warehouses and 4 fully automatic screening lines. At the same time, the development goal of "maintaining primary industry and expanding secondary industry" was established, and the "Wu Gu Man Yuan" organic peach meal powder series products were developed.
In 2020, the cooperative distributed dividends of 4.14 million yuan, and the village collective income increased by more than 500,000 yuan. Through land dividends, wages to cooperative members, production efficiency dividends, personal rewards, etc., villagers can truly achieve "bulging pockets and getting richer lives."
In the implementation of the village "every household" project, Yinjiayu Village based on reality, based on the old houses, incorporated the unique architectural style of Yimeng Mountain, upgraded and renovated Yunshuijian Boutique B&B, "Happiness" More than 30 sets of high-end boutique B&Bs, including "Farmhouse·Kangyang B&B", "Meet·Quanxiang" Kangyang B&B, and "Quanxiang Renjia" farmhouse, have effectively promoted the development of the village's tourism service format and created a unique and beautiful rural landscape. Tourism is a new way out for rural tourism" img_height="401" img_width="869" data-src="//imgq7.q578.com/ef/0828/d32398bc6fe7923f.jpg" src="/a2020/img/data-img .jpg"gt;
Today's Yinjiayu Village has spacious roads, rows of buildings, neat streets, garden-like villages, garden-like courtyards, farmland, mountains, and water systems that complement each other. Pictures of beautiful and livable rural areas where you can see the green mountains and green waters and remember the nostalgia are slowly unfolding from point to surface, beaded into chains...
Inventory of similarities and differences between the two
In terms of industrial development of Wucun Rural Tourism and Yinjiayu Pastoral Complex, Wucun Rural Tourism is mainly focused on leisure and vacation, while Yinjiayu Pastoral Complex has a profound industrial foundation and will be expanded based on its own unique industrial resources. To strengthen the geographical indication products, farmers can increase production and income; in terms of landscape construction, the original rural style, scenery, customs, customs and flavors are the core, which is the support for differentiation, and is also the cultural experience, custom creation, landscape An important basis for construction; in terms of industry-city integration, the shared development of urban and rural areas requires the establishment of an effective communication mechanism. Wucun rural tourism should undoubtedly be an important channel for the exchange of people, information and capital flows, but the current impact of urban flows on rural areas Both the radiation path and the transformation method need to be improved. The Yinjiayu Pastoral Complex can promote the deep integration of urban and rural people through its widespread impact on rural people, including changes in villagers’ production and lifestyle and the development of surrounding resources.
Rural 4.0 model: Pastoral complex is becoming a new way out for rural tourism!
A complete pastoral complex should be an organic integration of agriculture, processing industry, manufacturing, catering industry, accommodation industry and other industries and an urban-rural complex. It should be a rural area that meets the development needs of the new era and new normal. Building a sustainable development model is essentially different from other traditional rural tourism.
In the final analysis, rural tourism is to allow tourists to truly feel the culture and warmth of the countryside. As a new format of rural tourism, pastoral complex assists from the perspective of "increasing agricultural efficiency, increasing farmers' income, and increasing rural greening" The transformation and upgrading of rural construction has become the glue for urban and rural development, allowing farmers to explore diversified settlement models that not only maintain pastoral characteristics but also realize modern residential functions, and provide the basis for equalizing urban and rural infrastructure and public services. The best space to realize the connection between urban and rural areas in multiple fields.
In the future, as the planning and development of rural tourism becomes more and more closely connected with urbanization and the construction of a new socialist countryside, pastoral complexes will achieve a historic transformation in rural development!
Author: Ma Qingxin, Beijing Futong Environmental Engineering Co., Ltd. Tourism is a new way out for rural tourism" img_height="278" img_width="714" data-src="//imgq7.q578.com/ ef/0828/92b14bef545250be.jpg" src="/a2020/img/data-img.jpg"gt;