1. It is best to use word mark. Generally, a trademark can contain words and patterns, because when applying for a registered trademark, the inquiry about the existing trademark is mainly based on words. This makes it difficult to judge whether the trademark pattern is the same as or similar to an existing trademark pattern. When registering a trademark, the trademark pattern is included, which enhances the probability that the application for registered trademark is rejected.
2. To get an English name, it is necessary for an enterprise to move towards internationalization and conduct transnational operations. This is because of the internationalization of enterprises, corporate logos and standard words are easy to be recognized, accepted and pronounced by as many people as possible around the world.
3. After applying for registering an English trademark, you need to register a trademark in Chinese. Due to the huge aesthetic and understanding differences caused by cultural differences, the business gap can only be reduced through localization. Therefore, the registered Chinese trademark may be different from the English trademark in all aspects. Therefore, it is still necessary to apply for Chinese registered trademarks.
4. The uniqueness of a trademark is very important. The symbol composed of trademark elements is generally a word, which did not exist before use. In trademark examination, this issue is called "distinctiveness", that is, uniqueness.