I am a college student studying law, let me share my views;

1. Trademark is the symbol of a company, and it can also be said to be an expression of corporate culture. It represents the image of a company. Trademark protection can protect your corporate reputation and corporate image.

2. Your trademark is also your exclusive right to use it. Protected by intellectual property laws. It costs a certain amount of money to register a trademark and purchase a trademark. Protecting your trademark from being used by others actually protects your own property.

3. With the establishment of every well-known brand, the trademark also becomes an appreciating commodity. When your company becomes a big company, your trademark also increases in value. This is the expected value of the trademark.

4. Now let’s talk about what if your trademark is not protected and someone infringes it, and you produce some other products. For example, we all know that Wahaha is the trademark of a beverage company. If someone uses it to make shoes, clothes, and laundry What will happen if you become a fan? What will happen if some people break the law and make some items that are prohibited by law or produced exclusively?

I think it is not difficult for you to see the importance of trademark protection.

I hope you are satisfied with my answer. It may not be correct, it is for reference only.