Logo and trademark are common in life. Although both of them belong to a kind of brand design, many people often confuse them. Here, the planning and design of Meiyu brand introduces the difference between logo design and trademark design.

1, the two concepts are different. Logo is a symbol of corporate identity and a characteristic symbol. Mainly through the enterprise, text or graphic symbols to reflect the characteristics and internal meaning of the enterprise; A trademark is a prominent symbol used by commodity producers and operators in the production, manufacturing, processing, selection or distribution of goods or services provided by service providers, which is composed of words, graphics or their combinations to distinguish the sources of goods or services.

3. The design content is different. Logo design consists of three elements: graphics, text and color. Trademark design is composed of graphics, characters, letters, numbers, signs, colors and other elements, and trademark design contains far more elements than logo design.

2. The design scope of the two is different. According to Chinese laws, corporate logo design can only be graphic design; Trademark design can be three-dimensional or flat, and the scope involved is different, so the scope of trademark design is wider. .

4. Different legal requirements. Trademark belongs to a kind of intellectual property. Some signs can also be registered as trademarks, but some signs cannot be registered as trademarks. This depends on the originality of logo design. Trademarks have exclusive rights and must be authorized before others can use them. Logo is more casual, and everyone can use it without applying for registration. According to the laws and customs of various countries, logo design does not infringe copyright, and trademark design must meet the requirements of trademark law in addition to the above requirements.

Dragon encyclopedia hopes to help you adopt it.