The movie Nezha has also become the first domestic animated film with a box office of 654.38 billion yuan.
With exquisite production and innovative adaptation of plot, characters and plots, the film has scored as high as 8.7 points in Douban and received rave reviews.
Nezha showed a strong rebellious spirit and rebellious consciousness in the face of fate, and the film theme "My destiny is up to me" was just reflected in the production team.
Film director Jiaozi, whose real name is Yu Yang, graduated from West China University of Medical Sciences. Because of his strong interest in animation, he gave up medicine and devoted himself to literature.
The success of Nezha is not accidental. Yu Yang once spent three years and eight months alone in front of the computer to complete his first novel "Fight, Fight a Big Watermelon", which swept dozens of animated short film awards from 2009 to 20 10.
The short film is only 16 minutes, but it has been polished for nearly four years. Light Media can patiently support such a director and see his determination to develop in the animation industry.
The production of Nezha directed by Yu Yang took five years, and the script was polished for two years and revised 66 times. There are more than 2,000 shots in the whole film, including special effects shots 1, 3 18, accounting for 80%. Since no top special effects company was willing to take this job, it was handed over to more than 20 companies for special effects, and a * * * invested 1600 people, regardless of the return or cost.
Wechat official account "First Director" posted a dialogue with Nezha director Jiaozi. Jiaozi said that after the outsourcing company took over "Nezha", the turnover rate of animators and special effects artists suddenly increased, because "the requirements were particularly high, especially wordy, and the frustration was particularly great". Interestingly, someone changed two companies to receive the same special effect "Shen".
According to Cailian News Agency, in the first half of October/October/September, Light Media participated in the investment, distribution and included seven films at the box office during the reporting period, including Crazy Alien, Four Springs, Natsume's Friend's Account, Balcony, Clouds Made by Rain in the Wind, Blizzard and Spirited Away, with a total box office of 20.
In recent years, Light Media has successively invested in and released well-made films such as The Big Fish Begonia, The Great Protector, The Bear, and accumulated a certain popularity and reputation. However, as an independent film category, animation has a long production cycle and high production cost, so it is difficult to grasp the quality and box office of a single film, because once the box office is not good, it is a loss-making business.
The explosion of "Nezha" was unexpected by the light media, and of course it was also a fine product produced by the down-to-earth craftsman spirit and years of hard work. Judging whether the light media can turn over by a movie depends on whether it can continuously produce high-quality works in the future.
Compared with mature classic IP such as Disney and Marvel Comics, the industry believes that domestic animation IP is still a blue ocean with great potential.
Whether Nezha can change his destiny, whether director Yu Yang is a blockbuster with "Nezha" and whether the light media can get out of trouble with "Pastime" is still worth looking forward to.