Legal analysis: The so-called word trademark refers to a trademark composed purely of words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually, it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the provisions on the combination of six trademark elements in Article 8 of the Trademark Law. The words that constitute a trademark can be Chinese characters (simplified or traditional Chinese characters, variant Chinese characters cannot be used), Chinese pinyin, ethnic minority characters, English and other words or letters from other countries, and numbers. Different characters can be used in combination.

Legal basis: "Trademark Law of the People's Republic of China" Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters , numbers, three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.