how do you charge for brand authorization? Shops open stores online or offline. If they want to sell branded products, they must apply for brand authorization. Products without brand authorization will be reported for infringement by the brand. In more serious cases, online brands will be forced to be removed from the shelves, physical stores will be closed, and they will also face legal responsibilities. Therefore, businesses must apply for brand authorization.
the main reason for merchants to pay the brand authorization fee is to obtain the brand authorization, so as to use the brand's popularity and influence to promote sales. At the same time, brand owners can also gain revenue through licensing fees and increase brand value. For the licensor, paying the license fee can also bring some other benefits, such as improving the competitiveness of products and reducing marketing costs. So how much does brand authorization cost?
in practice, the licensor needs to make a reasonable licensing fee according to its own situation. In general, the wider the scope and duration of authorization, the higher the authorization fee. In addition, brand awareness is also an important factor. The higher the awareness, the higher the licensing fee.
the period of brand authorization is also different, and the annual brand authorization fee is different for different brands, platforms and platforms. This fee is to negotiate with each other and sign a trademark authorization contract with each other. The authorization fee depends on the actual trademark. Of course, the authorization of the trademark with great use value is higher, and the usage fee of famous trademarks and unknown trademarks is very different.
if the merchants feel that the licensing fee is too high, they can try to reduce the fee through negotiation, or consider other brand promotion methods to achieve sales growth. For brand owners, they need to make reasonable licensing fees according to their own brand value and market demand in order to get more benefits.
if the cost of brand authorization is involved, a trademark authorization certificate must be provided.
In short, the brand licensing fee is a flexible fee, which needs to be formulated according to the specific situation. By setting reasonable licensing fees, both brand owners and licensees can get more benefits and benefits. However, it should be noted that this is not the only one.