1. Transformation into a new concept sports brand

International sports brand Reebok is building hundreds of fitness concept stores in India

Facing a fitness craze, Adidas Reebok, its well-known sports brand, observed that traditional stores alone could not attract more customers, so it decided to turn some stores into fitness concept stores and open some new stores of the same type.

Nike is testing the wearable market without competing with technology companies

Nike CEO Mark Parker recently participated in a design innovation conference held by FastCompany. Many praise Nike for its unexpected success as a sporting goods company in hardware, software and services. In this regard, Parker explained that he is aware of Nike's limitations in the digital field and that Nike will not object to cooperation with other companies in the future.

Xtep crosses over to promote a fashionable women's shoe brand

While sports brands compete for leisure, Xtep crosses over into fashionable women's shoes. Xtep’s fashionable women’s shoe brand ‘THEIA’ has opened a store in Deyang, Sichuan. It is understood that ‘THEIA’ is a fast fashion brand, and its target consumer group is women aged 18-35. It plans to open 120 stores within this year, all of which are self-operated, with prices similar to Daphne.

2. The replacement of old and new sports brands

Hamp; M wants to enter the sports brand market and apply for a new trademark 'S'

Hamp; M has recently applied in Europe Protected a brand new LOGO "S", which will be used on its sportswear, sneakers and other related products. It is understood that H&M will launch a new sports concept brand in 15 countries next year.

Adidas announced the suspension of sales of its high-end SLVR brand

Adidas recently announced the suspension of sales of its high-end SLVR brand. The 2013/2014 autumn and winter series will be the brand's last season. SLVR was launched in 2009. It is regarded to a certain extent as the experimental ground for Dirk Sch?nberger, the creative director of the sports fashion department, but SLVR also once had a place in the group's flagship stores and brand stores.

3. Expand new channels

361° cooperates with foreign brands to develop the outdoor market

After being impacted by fast fashion and e-commerce, local sports brands will Outdoor as a new growth point. 361° and Nordic outdoor brand OneWaySport will jointly establish a joint venture Wanwei, responsible for expanding the outdoor equipment and cycling market in Greater China.

Li-Ning is unable to withstand the heavy inventory pressure and borrows the official website of Vancl to clear its inventory

Li-Ning, a sports brand that has been controversial recently, launched a limited-time sale on the official website of Vancl yesterday evening, with the market price of 23 Bai's sports shoes only cost more than ten yuan. Industry insiders said that Li Ning and Vanke have only one purpose of cooperation: clearing inventory.

The next step for sports brands: embracing the Internet

The transformation to retail is actually a very important time point for Chinese sports brands. After experiencing the trough of the past two years, there are actually two questions that sports brands need to consider: First, why has the market shrunk so severely? Second, what should be the next step?