Fujian Peak Group Co., Ltd. is an export-oriented enterprise group that specializes in shoemaking, shoe materials, clothing, bags and other professional sports equipment. It has 17 years of professional manufacturing and sales experience. The group's current output value is nearly 1 billion yuan. Its leading product is Peak brand professional sports shoes and clothing. It has nearly 2,000 stores across the country and its export business covers five continents: Europe, America, Asia, Africa, and Australia.
As the first Chinese sports brand with basketball sports products as its core, the first large-scale and continuous sponsor of top domestic and international basketball events, and the first sports brand to enter the Toyota Center in Houston (the home of the Rockets) Enterprises, Peak Group has created many firsts that have attracted much attention in the industry, ushering in a more glorious era with the courage to be the first in the world.
Brand positioning [A professional and sacred mission! ]
1. Brand interpretation: Peak, transliterated from the English "PEAK", implies the spirit of self-challenge that constantly climbs to new heights! Peak's triangle graphic logo represents the mountain, conveys the firm belief of continuous progress, and symbolizes Peak's self-challenge and creation of the future by constantly climbing the peak. With the Olympic spirit of "faster, higher, stronger", we create a noble image of the sports brand.
2. Brand connotation: "PEAK", its spiritual connotation, is to express oneself in challenging the peak and persistent pursuit, demonstrating courage, ability and perseverance. In the field of sports, Peak is the totem of sports, spiritual belief, and profound ideological accumulation; it is also the witness of heroic honor and the symbol of victory. Peak is keen to challenge the limits and create infinite possibilities with the Olympic spirit of "faster, higher, stronger"!
3． Brand positioning: The main consumer group of the Peak brand is basketball players and basketball enthusiasts aged 18-30, and the radiation range is sports enthusiasts aged 14-35. Product positioning is dominated by professional, comfortable and wear-resistant professional basketball equipment, guiding the trend of casual fashion shoes and clothing. It advocates the enterprising spirit of constantly overcoming oneself and challenging limits, advocating the pursuit of ideals and goals, and striving for the first place in life. The brand goal is to be the first brand of professional basketball equipment and play the role of basketball equipment expert in the industry.
4. Market route: Take the route of brand internationalization, follow the road of creating a famous brand with quality, and build "Peak" into the first brand of basketball sports equipment with a distinctive brand personality.
5. Market strategy: The development of professional basketball series products is the strategic guideline, with sports public relations and marketing as the breakthrough point, and we are committed to creating "the first brand of basketball equipment". With the expansion goal of creating high, sophisticated and cutting-edge technology products and occupying the commanding heights of the market, we quickly occupy all domestic markets. The mid-to-high-end market of professional basketball supplies has formed its own loyal consumer group.
6. Brand goal: To create the first brand of basketball equipment!
7. Brand proposition: I can, the possibilities are endless! I CAN PLAY!
Brand History [A long-established legend! ]
In 1989, the first pair of Peak sports shoes were launched
In 1991, Peak sponsored the "August 1st" men's basketball team, and the "August 1st" team won the championship in the same year.
In 1993, Peak introduced the CIS system, and the Peak trademark was registered in 68 countries around the world.
In 1995, Peak passed the ISO9002 quality system certification.
In 1997, the intangible assets of "Peak" were assessed at 199.9 million yuan, establishing a leading position in China's sports shoe industry.
In 1998, Peak began to sponsor the National Men’s Basketball League A and B.
In 2000, Peak sports clothing series came out and became a comprehensive sporting goods brand.
In 2002, "God of War" Liu Yudong joined Peak and served as Peak's brand image spokesperson.
In 2003, Peak became a strategic partner of CBA, aiming to become China's No. 1 basketball brand.
In 2004, Peak became the special equipment for basketball teams in Uzbekistan, Greece and other countries.
In 2005, Peak launched its internationalization strategy in an all-round way.
In April 2005, Peak became the equipment sponsor of the top European basketball league (All-Star Game 2005) and is currently the only Chinese brand to enter the European basketball league.
In August 2005, Peak became a strategic partner of the "Stankovic Intercontinental Basketball Champions Cup" and joined the ranks of international brands.
In September 2005, Peak became a "partner of China's aerospace industry" and became the only sports equipment selected by China's aerospace industry.
In December 2005, Peak sponsored the Toyota Center in Houston (home of the Rockets).
In 2006, Peak became the equipment supplier of the Australian Tigers Basketball Club Melbourne Tigers
In 2006, Peak became the equipment supplier of the Australian national men's basketball team.
In 2006, Peak became the Australian national women’s basketball equipment supplier.
In July 2006, the only designated sports equipment for the fifth Qinghai Lake International Road Cycling Race, the highest level in Asia and the highest in the world
In August 2006, Peak sponsored the "Second Stankovic Intercontinental Basketball Champions Cup"
In September 2006, the famous star Sean Battier, a member of the American Dream Team Seven, became Peak's global image spokesperson.
In September 2006, the Australian women's basketball team wearing Peak's jersey won the championship
In October 2006, Peak sponsored the 2006 Tour of Hainan Island International Road Cycling Race.