China Jewelry and Jade Jewelry Appraisal 2009

The brand name "The Story of the Stone" comes from the Chinese classic "A Dream of Red Mansions", and "The Story of the Stone" is its real name. With the literary aura of "A Dream of Red Mansions" and the rich historical sentiments, since the implementation of the "Brand + Access" strategy in 1998, The Story of the Stone has successively won the "Guangdong Province Famous Trademark", "China's Well-known Trademark", and "Chinese College Students' Favorite". Brand" and other honors, and has opened more than 1,200 stores in large, medium and small cities across the country.

1. The wonderful meeting of man and nature

In Chinese history, jade has become a symbol of noble status due to its high price. If ordinary people want to own a piece of jade of their own, , is an unattainable dream.

The emergence of Stone Records has changed this situation, allowing ordinary people to realize their dream of "holding stones and embracing jade". To this end, Shitou Ji defines the core concept of the enterprise as: the wonderful intersection of man and nature. It is hoped that through the carrier of the brand, this product with the most oriental characteristics will be promoted to every corner of the world, so that human beings can have an appointment with stones and bond with stones while reflecting on returning to nature, and realize the relationship between people and people in the expectation of returning to nature. A wonderful meeting of nature.

2. Brand, the foundation for the rapid growth of an enterprise

As the first company in the Chinese gem and jade industry to operate a brand, Shitouji has played an important role in leading the development of the industry. From establishing industry standards, leading the fashion of jade jewelry, introducing CIS system, developing specialty store channel system, to successfully introducing ERP and e-commerce systems, forward-looking business philosophy has been driving the rapid growth of Shitouji. Shitouji firmly believes that brand is the foundation for the rapid growth of an enterprise. Only the growth of the brand can continue to guide the development of the enterprise and remain invincible in the fierce competition.

In 1998, the first Shitouji store opened in Nanjing. Due to the novel concept, mature timing, and successful strategy, it has since embarked on a rapid development track. In just a few years, Shitouji stores have sprung up all over the country. The powerful marketing service network has quickly increased the popularity of the Shitouji brand. At the same time, Shitouji has strengthened the research and development and design of its products, and its main arrow products such as "Tongxin Jade Pendant" and "Yuanmeng" have been launched successively, all of which have been highly sought after and loved by consumers.

In 2003, Shitouji launched a long-term investment plan and invested heavily in the establishment of the "Stones Ji Industrial Park" to provide a more solid foundation for brand growth. In 2007, Shitouji opened its 1,000th store in Lhasa, Tibet. At the same time, Shitouji also completed the layout of its national specialty store system. Years of intensive brand development have made Shi Shi Ji become synonymous with Chinese gemstone jewelry to some extent.

3. Culture, the lifeblood of brand value

Faced with the reality of homogenization of jade products, Shitouji discovered that only culture can differentiate a brand from others and continue to lead its competitors. Since the establishment of the brand, it has attached great importance to the construction of brand culture. Established the Stone Story Cultural Communication Company, established the Stone Story website, and launched its own bi-monthly magazine "The Story of the Stone·Beauty Chronicles" to promote brand culture from multiple angles and three-dimensionally. In 2006, with the collective efforts of all stone journalists, a masterpiece recording the history of stones - "The Story of Stone" was officially released. The book elaborates on the story of stones closely related to human civilization from multiple aspects, striving to let more people know the brilliant stories behind stones. As soon as this book came out, it was highly praised by the majority of stone lovers. In 2008, Stone Story once again invested in filming this book into 20 episodes of 200-minute TV specials, which were publicly broadcast on "Southern Satellite TV", sparing no effort to promote China's long-standing jade culture.

4. On the road to famous brands, Shitouji Mineral Park made its public debut

In 2009, the economic crisis enveloped the world, and transformation, upgrading, innovation, and change became the consensus of the world. . Faced with the difficulties brought by the economic crisis to business operations, Shitouji took timely measures and calmly dealt with it. At the beginning of the new year, Shitouji's senior management was reorganized. "Generation changes, strong alliances", a new management team emerged.

On August 15, 2009, after three years of careful planning and two years of hard work, the Pearl of Chinese Jade Culture - Shitouji Mineral Park was publicly unveiled. The project covers an area of ??70 acres and consists of an underground gem world and an above-ground strange stone park. It integrates popular science education, leisure travel, sightseeing and shopping, and educational entertainment. It is a three-dimensional image display of Chinese jade culture and has become an important tourist attraction in South China. Attractions. The emergence of Shitouji Mineral Park marks the extension of Shitouji from the traditional jewelry industry to the business, tourism, cultural and creative industries. Its emergence has injected fresh blood into the brand connotation of Shitouji and laid a more solid foundation for Shitouji's famous brand road.

The road to becoming a famous brand has a long way to go. At the end of 2009, Shitou Ji exclusively named the "Fourth CCTV TV Series Heroes" and grandly launched the classic product "Peace Jade Pendant" as the main arrow product in 2010. Facing the future, all Shitouji people are full of confidence, and the road of Shitouji famous brand will be with you.

2009 China Jewelry and Jade Jewelry Appraisal