Pulse is a sports vitamin drink, which was introduced in 2003. There are seven flavors: mango, litchi, blueberry, orange, pineapple, peach and lime. Pulsating is produced by Robust Food & Beverage Co., Ltd., and is the holder of Robust trademark registered on beer, purified water (beverage) and other commodities and Jinneng trademark registered on beer, water and almond syrup.
Extended data:
The bottle mouth of pulsating drinks is relatively large in bottled drinks. This beverage is positioned as a functional beverage, and people need to replenish water after exercise. There are many sports competitions that are against time to replenish water, so it is urgent to design this bottle mouth which is bigger than other bottled drinks. This design concept and the positioning of the product itself can be said to be very successful.
According to the latest consumer insight, a new generation of young people has a unique and distinctive imprint of the times. They are willing to establish a new model to realize their self-worth, dare to explore their own leading road, make progress in their own way, and pursue their love and goals. Pulse brand upgrade is based on this insight.