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Why do you charge a deposit first when making logo signs?

Advertising is a very special industry, the most important feature of which is customization. It is customized according to the needs of customers, customized design, and customized production. When a customer requests a design first, it is not considered. The need to pay a deposit makes it very difficult for the customer service of many advertising companies to handle it. Why do you need to pay a deposit in advance when making advertisements, signboards, signs, and logos? This is a requirement of many brand advertising companies. It’s not that the advertising companies don’t trust their customers. Only after a deposit is paid can the advertising company start asking professional designers to come up with design ideas and design samples. These are all to better serve consumers.

As an advertising company, you must declare in advance that the products of the advertising industry are not general-purpose products like electrical appliances. You will not have other buyers who will also want the products of the advertising industry. It is a customized thing. If you don’t want it, no one will. Special fonts, special text content, special materials, and special shapes make the advertising industry different from other industries. The deposit allows the advertising company to provide solid services: when designing advertisements, the customer's VI system, marketing, construction plan, etc. need to be considered. In order to satisfy you, we may also need to do design layout and installation renderings, which all require attentive service. The premise of service is that everyone trusts each other. If the advertising company doesn't know whether you will not buy it, even if you don't think so, the service staff will always feel uneasy. Can the creative design services you want be guaranteed? Avoid turning heads if there are problems with the finished product: Paying a deposit allows buyers to carefully consider the material, workmanship and quantity of the advertised product when viewing the manuscript. If the deposit is not paid, the details may not be explained clearly. How many cooperative relationships have changed from the initial politeness, understanding, support, and trust to final debt collection, debt evasion, debt avoidance, falling out, scolding, and litigation.