Tongliao Grassland Rising Sun Food Co., Ltd. is a large producer of air-dried beef jerky, a special product in Inner Mongolia, and a key leading enterprise in the industrialization of agriculture and animal husbandry in Inner Mongolia. Formerly known as Tongliao Grassland Rising Sun Trading Co., Ltd., established in early 24, it is a private enterprise focusing on fast food, supermarkets, logistics and other service industries. It was put into production in April 26 and settled in Tongliao Economic and Technological Development Zone (west of No.8 Road), and established Food Co., Ltd.. The fixed assets are 3 million yuan, with a total area of nearly 3, square meters. The designed production capacity is 5 tons of fresh meat per day, 2 self-built cold storages, 2 large-scale automatic vacuum packaging machines, 3 medium-sized vacuum packaging machines, 1 vertical rotary oven, 1 automatic tunnel oven, 2 horizontal high-temperature sterilizers, 5 self-built drying rooms and 1 automatic ultraviolet sterilization line. According to the long-term goal, the company has formulated the production plan for the third phase, and the first phase has been put into production, with an annual output of 1 tons and an output value of 5 million. Sun Xianwen, the legal representative of the company, has 23 employees, including 12 scientific researchers and 28 technicians.
"Prairie Rising Sun" inherits Mongolian culture and carries forward the brand concept of "national is the world". With the concept of seeking truth, innovation and creation, we devoted ourselves to the deep processing industry of Horqin yellow cattle. Looking forward to the future market, the trademark of "Prairie Rising Sun" will be registered in 29 categories, 3 categories, 35 categories and 43 categories at one time. With the reputation advantage of local specialty, we have created a series of products of "Grassland Rising Sun" air-dried beef jerky. Based on the demand-oriented, planned promotion of the market, accurate market positioning, products sell well all the way, filling the gap that there are no best-selling beef products in Inner Mongolia. Now we have set the sales target of focusing on Inner Mongolia and radiating the whole country, seize the market opportunity and build the brand of "Prairie Rising Sun".
since its establishment in 26, the company has successively won the honorary titles of "advanced private enterprise", "honest unit" and "advanced unit for donating money to help students". "Prairie Rising Sun" trademark was rated as "well-known trademark" in Tongliao City. Sun Xianwen, the legal representative of the company, was elected as "member of the 11th CPPCC in Horqin District", "member of the CPPCC who is enthusiastic about public welfare undertakings" and "Top Ten Young Entrepreneurs".
The air-dried beef jerky of "Grassland Rising Sun" brand is selected from the sour meat at the back of Horqin yellow cattle, which is made by natural air-drying, secret soaking, fine processing and baking. Without any preservatives, it is green, natural and nutritious, and it is a grassland specialty for friends and relatives.
the company has a large number of professional management talents, food inspection talents and skilled workers with high quality, strong technology and rich experience. With advanced equipment, the processing quality of products is guaranteed through strict control, careful material selection and fine processing, which can meet the needs of mass production and supply with high quality and high efficiency.
the company insists on quality-oriented, striving for perfection, creating fashion classics, and meeting customers' requirements with high-quality services and products at reasonable prices. Always adhere to the business philosophy of "picking out the best products and creating the brand strictly", and constantly strengthen the design, development, production, sales and service system.
Grassland Rising Sun Food Company is a joint-stock private enterprise, with clear property rights, clear responsibilities and rights. It uses modern management and modern operation methods to strengthen internal management, give full play to the role of employees as masters, improve employees' welfare benefits, and do a good job in logistics support, and provide all employees with three meals a day and a hot dormitory in the power plant for free. Insure the employees who have signed labor contracts for a long time, so that the employees have no worries, greatly stimulate the enthusiasm of employees, make the enterprise's face change with each passing day, and steadily improve economic benefits. It laid a solid foundation for the company to become the leading enterprise in agriculture and animal husbandry industry.
Grassland Rising Sun Food Co., Ltd. always puts the service of "agriculture, countryside and farmers" in the first place, because our enterprise is closely related to "agriculture, countryside and farmers", which is a solid foundation for our company's development. Only when "agriculture, countryside and farmers" are rich can our enterprise develop and grow further. Only by better serving "agriculture, countryside and farmers" can we be in an invincible position in the highly competitive economic market. The company has 23 employees, of which 2% are laid-off workers, and the remaining 8% are all from rural surplus labor. The arrival of the Internet era has changed the lives of consumers. The rise of online business has also changed the sales link. Many college students use the advantages of network resources to sell a lot of goods online. Grassland Rising Sun beef jerky went to every city in China with a monthly sales volume of 1, yuan. The company seized this opportunity, increased investment in the network, introduced relevant preferential policies to support and help college students to start businesses online, and rewarded those with outstanding sales performance. The rise of online sales channels will undoubtedly be an opportunity for the sales of beef jerky industry, which will solve the bottleneck of specialty sales and also stimulate the employment related to online business. Really realized the vision of "selling specialty products nationwide".
in order to further develop online sales, the company formally established Tongliao Grassland Rising Sun E-Commerce Co., Ltd. in August 211, and constantly improved and developed online sales channels.