1. Article 2 of the Regulations on the Administration of Enterprise Name Registration stipulates that "the name used in the seal, bank account, plaque and letterhead of an enterprise shall be the same as the registered enterprise name. The name plaque of an enterprise engaged in commerce, public catering, service and other industries may be appropriately simplified, but it shall be reported to the registration authority for the record. "

1. The name of the store should be the same as the name of the business license, which can be simplified appropriately.

For example, the business license is registered as "Store with Prosperous Business on xx Road, XX District, XX City", and the plaque of the store can be abbreviated as "Store with Prosperous Business".

however, you can't change your name from a "prosperous shop" to a "rich shop".

2. if it is a franchise store, such as "McDonald's" and "Zhou x duck", the plaque outside the store can directly adopt these authorized brand names. You can use the name of the original business license for external decoration.

However, "the name of the seal, bank account, plaque and letterhead of the enterprise should be the same as the registered enterprise name"

According to the description, the business license should be "Shenzhen * * Investment Management Co., Ltd. Jiafufufuqiao Foot Bath Branch", but the signboard outside the store can use the legally authorized name "Jiafufuqiao".

2. For the name of a store that has been successfully registered, the industrial and commercial department may require the experience value to change its name in the following circumstances.

article 41 of the regulations on the administration of enterprise name registration stipulates that "if a registered enterprise name causes deception or misunderstanding to the public in use, or damages the legitimate rights and interests of others, it shall be deemed as an inappropriate enterprise name and corrected. “