In the last issue, we talked about the situation of vehicle rebranding in Asia. In this issue, we talk about the situation in Europe, America and Australia. The pictures in the last issue were a bit too many and messy. In this issue, I will select a few interesting models and briefly talk about them.

Renault:

Now you may look down on Renault. In fact, Renault belongs to the first echelon in the racing field, performance car field, family car field and box truck field, and is even better than the same brand. French PSA is not bad, and even one of the four suppliers of F1 engines now is Renault. Regarding the details of Renault, I will write in detail in the history of French automobile development in the near future.

Before Renault embarked on the road of competing with Nissan and Mitsubishi, Renault was also a strong export brand, and many of its models were OEMed. For example, the benchmark model Dauphine in the 1950s was produced under license to Alfa Romeo.

Another example is the Renault 21, with a total sales volume of 2 million, which was rebranded with AMC and sold as the Eagle Medallion in the United States. Any car that sells over one million is not a simple model. However, it is a pity that the Eagle brand failed in the United States. Renault began to sell off AMC's stock a week after the Medallion went on sale, which led to the Chrysler crisis in the early 1990s. Group, and a series of major economic changes at Groupe Renault.

In the Renault-Nissan-Mitsubishi era, Renault’s rebranding of Nissan was mainly focused on some low-end models sold to the third world for rebranding. For example, Ma Chi in India wore the Renault badge, and so on. a lot of.

In fact, Renault’s rebranding in the European market is mainly focused on its own sub-brand Dacia, such as dokker, duster, logon, lodgy, etc. These models will also carry other logos in various markets around the world. , for example, Nissan will be listed in India. Japanese manufacturers all create a high-end brand and rebrand it themselves. Renault reversely optimizes and makes a low-end brand and rebrands it, which is also very unique.

But Renault has also done some other rebranding, such as the 3rd generation Twingo developed together with Mercedes-Benz ***, which was actually developed based on the 2nd generation smart for two platform. Mercedes-Benz developed Almost 70% of the parts of the second generation smart for four are the same in both cars, and they even come off the same production line in the Slovenian factory.

Leave aside some of Renault’s peddling behaviors in China (such as Talisman, Koleos Sport, etc.), Renault has two well-established cars that have rebranded, one It is the fluence ZE which was changed from fluence to electric and then to the Dongfeng-branded Fengnuo e300. But it seems that this car has been discontinued?

The other one is a very amazing car, the Renault E-Nuo and Venucia E30. I think Dongfeng may have originally wanted to introduce the E-Nuo with the Dongfeng badge, but Renault did not agree, and then they did it again. A rebranded Venucia E30. In fact, both cars are based on the city k-ze improved from the Renault kwid, and the kwid is based on Nissan's CMF-A platform. This platform is even the bottom platform of Nissan, because Juke has It is a product of the B platform, and we think that the very small Qashqai is the C platform.

e30 and eNuo are exactly the same. I don’t understand why they are sold like this. You are not the North and South factory. .

FCA Group:

Dodge Chrysler and Fiat are also big players in rebranding within the FCA Group. After all, there is no need to develop the same model many times. In 2012, Fiat returned to the Chinese market and redesigned the Dodge Dart according to "Chinese preferences" and sold it as Feixiang and Zhiyue.

To be honest, I really didn’t see what changes were made to this car. In addition, Fiat only sells this car and Dodge’s rebranded SUV, so it’s not surprising that no one cared about it in the end.

In fact, Fiat should have known this result for a long time. After all, this is not Fiat's first rebranded car in China. As early as 2001, Fiat palio was introduced to Nanjing Fiat and suffered a disaster, and Zotye's rebranded z200hb also failed. Not much better.

Fiat also developed the first-generation sx4 with Suzuki in Europe. Fiat's logo is called sedici, which means 16 in Italian, because the 4x4 of sx4=16. This car is also the sx4 introduced by Changan. One-third of the sx4 sold in Europe carries the Fiat badge.

Alfa Romeo is actually a very strong company. In addition to the authorized production of Renault as mentioned before, there is only one model that is a rebadged car, and that is Alfa Romeo ARNA. arna is the abbreviation of Alfa Romeo Nissan Autoveicoli. This is the product of the Alfa Romeo-Nissan alliance in the 1980s. It can even be said that it was this car that destroyed Alfa Romeo and its controlling parent company IRI.

Fiat, which wanted very much to acquire Alfa Romeo at the time, was worried that arna, a product of this European and Japanese car manufacturer, might destroy the entire European automobile industry. However, it was very lucky that arna inherited Italian and Japanese cars. All its bad characteristics, rough acceleration, easy rusting of the body, worrying assembly quality, numerous minor problems and other shortcomings made Fiat feel relieved. This Trojan horse that was originally supposed to slaughter the entire Europe ended up killing only the Alfa Romeo family. Fiat had the last laugh.

So if you look at the models that European car companies and Japanese car companies are now cooperating with, almost all of them have "unique market positioning" models, and they will last forever. For example, Toyota's aygo and Citro?n's c1 , the same platform as the 107 with the logo. Of course, this car also has an illegitimate child in China, the BYD F0.

Germany:

German cars are generally sold in different markets for rebranding. Trademarks or supplement product lines that you don’t have, such as various boxed goods with crazy rebranding in the European market.

One of the more interesting ones is the Volkswagen routen. After the Volkswagen eurovans plan fell through, it was reluctant to develop its own MPV, and then cooperated with Chrysler to create a routen. You can tell from the name that it combines the r and r of touran. To change the position, the car is also a completely rebadged Chrysler Town & Country. Even the manufacturing is done by Chrysler in an attempt to occupy the US market. However, the strange thing is that the same model configuration is $7,000 more expensive for Volkswagen than Chrysler. It’s really Are consumers stupid?

In addition, the coveting of the pickup truck market led Volkswagen to sign a cooperation agreement with Toyota in the 1980s. Volkswagen will assemble the fifth-generation Hilux, called taro, at the Hanover factory. However, because pickup trucks are either sold in the United States or in Because it was difficult to adjust the size of African crackers in Europe, not many were sold in the end, and the operation was terminated.

This is quite normal. Although Hilux is magical, it is just a cannon. My Geely Panda can also do it.

The other evil pickup truck is Mercedes-Benz. The X-class pickup truck shares the chassis and most of the appearance parts of the np300 Navara. Although Mercedes-Benz uses its own electronic control and power parts, the X-class is really not very popular.

Finally, someone asked, why didn’t Holden, Commodore, and Vauxhall, the major rebranding companies, mention it? The main reason is that you can understand these right-hand drive brands as all rebranded vehicles. And the ancestor of all these messy rebadged cars is Opel. As the most profitable subsidiary of GM in the GM era, it is a very popular brand in the European market (it can be said to be Haval in Europe). Isn’t it normal for a car to be sold under three or five other brands? Although GM now sells Opel and Vauxhall as a package Gave it to psa. . .

Here I would like to introduce Opel's Insignia. It can be Opel's, Vauxhall's, Buick's or Holden's.

Insginia is designed and produced in Germany, and its parent company is a French company. It is produced in China and sold under the Buick label by an American brand. So which national car should Regal be considered?

Or let’s put it another way, if a car changes its logo, is it important? Is it important where the roots of a car come from? In the end, it all depends on the strength of the product. Some cars can sell millions of dollars a year without changing their chassis for 20 years, while some cars can only use luxurious fine decoration and magic carpet suspension. It's cool.