Many people have this wish to open a small restaurant and deal with food every day. On the surface, opening a restaurant means finding a storefront to set up a stove, frying dishes and serving them to customers. In fact, even if you open a small restaurant, there are many links and trivial things. How to purchase raw materials in the most cost-effective and worry-free way? How to configure the equipment in the most reasonable way... Sometimes, whether some links are in place directly affects the success or failure of the restaurant. This issue of Entrepreneurship Survey dissects the major steps of opening a specialty small restaurant and introduces some business tips in the industry.

The first step: choose a store

Two places are the best choices

One is where there are more company office buildings, and the other is where residents live densely place. Choose a place with a lot of company offices to ensure business at noon. Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night. Lao Catering is very concerned about whether the business can be done well at noon. This can ensure a good day's operation. In the commercial and residential area in the west part of Hangzhou, large hotels often fail to operate well, and the ones that do well are small specialty restaurants.

There are many ways to choose a store. You can use media advertisements, resale advertisements in front of stores, or you can directly look for newly developed houses and negotiate with the landlord. Another way is to choose a general location and contact the store owner directly, no matter what the other party is doing now. Although this method is more tiring, it is more effective.

You can take advantage of the store-dominated city effect

Don’t think that places with many stores are unsuitable to enter. If there are too many small specialty restaurants on a street, it will create a multi-store effect, making it easier to do business than if you were to go it alone. The key is to make a difference from other stores among so many stores.

A rough search of the gathering places for small restaurants in Hangzhou: (A detailed inspection before opening will be of great help to the success of a restaurant. Entrepreneurs are best to go to these places based on their own entrepreneurial positioning. Check out the stores one by one.)

Qingzhiwu Spicy Street: It was first famous on Yugu Road near the Yuquan Campus of Zhejiang University. After the demolition, the spicy restaurant moved to nearby Qingzhiwu and has been there for 17 or 18 years. Spicy restaurant.

The group of characteristic small restaurants on Baojinshu Road: Originally there were only one or two small restaurants, and business was relatively deserted. Since the entry of Pian'erchuan Noodle House in 2001, Liu's Spicy Restaurant, Chef Zhang, Da Niang Dumplings, Nine Hundred Bowls, Yujiale and other specialty stores have also entered. Due to their distinct characteristics, this place has become a lively dining street.

The cluster of characteristic small hotels between Wenxin Road and Wenyuan Road on Gudun Road: there are at least 13 characteristic small restaurants, ranging from shops with an area of ??500 to 600 square meters, and some with an area of ??less than 100 square meters. store. Restaurants include Tonglu Hometown Cuisine, Montreal Chicken Nest, Yixidi Chicken Nest, Xiangyuan Restaurant, Huaxi Wangji, Lao Shaan Noodle House, Country House, Rongji Noodle House, Green Valley Renjia, Sichuan Zhongchuan, Wei Miao Xuan, etc. wait.

In the Xinhua Road area: Zhenyu Bento, Tongshan Nongjia Cuisine, Linji Old Chef, Shaoxing Nongjia Cuisine and other seven or eight specialty small restaurants, which are good at making local dishes, and their business is not bad.

Behind the Overseas Chinese Hotel: Because there are well-made small restaurants such as File Restaurant and Dafuhao Restaurant, this is a common place for chefs in Hangzhou to arrange their appetites.

The small restaurant group between Tianjin Road and Fengqi Road on Zhongshan North Road: Youpin Casserole, Hongshun Dumplings, 900 Bowl Bone Pot, Wenzhou Noodle House, Lanzhou Ramen, etc.

Be careful when subletting a store.

It is almost an open secret in the catering industry to earn part of the sublease fee when subletting. Therefore, those who are new to the industry must be careful when subletting other people’s stores.

There are some pitfalls to be aware of when subletting a store: First, because the subletter has encountered road demolition projects and can no longer operate the store, and just wants to recoup some of the initial investment through subletting. Therefore, when looking for a store, you must first inquire carefully about nearby stores. It is best to ask the planning, housing management, or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will usually receive a notice. Second, the original restaurant was subject to restrictions on issues such as sewage discharge and fire protection, and had been asked by relevant departments not to open any more. However, the lessee did not know the inside story. After all the sublease fees were paid, it was discovered that the restaurant could not open at all. . This situation is most common downstairs in residential buildings. Third, after renting, if the other party cannot provide a real estate certificate, the Industrial and Commercial Office will not issue a business license in this case.

The fourth situation is that the other party sublettes the store after the business is booming, just to earn subletting fees. There are some restaurant owners in downtown Hangzhou who like to do this. After taking over, I found that the store was already in decline, and it was very difficult to prosper again.

If a store is sublet one after another in a short period of time, you must also be very careful. There is a saying in the catering industry in Hangzhou: "A paralyzed restaurant has bad Feng Shui", which mainly refers to the kind of store that has changed hands many times, and it is difficult to do well again. Sometimes, the store seems to fit many of the characteristics of the location, but some hidden weaknesses are difficult to see. For example, although it is located in the city center and has a lot of traffic, there are also many commercial buildings nearby. However, it may have problems such as inconvenient parking and inconvenient access, and the result may be that business cannot be done well.

Step 2: Product positioning

After selecting the facade, product positioning begins. Take opening a 300-square-meter specialty hotel as an example.

A safer approach is to keep up with the food trends in a city. For example, Jinhua casserole was very popular three years ago. A casserole shop covering an area of ??more than 300 square meters could make it in one day

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