How to apply for entry into a JD.com self-operated store can be through invitation and application.

1. Invitation to settle in

JD.com’s self-operated model transforms sellers into JD.com, while merchants are JD.com’s suppliers. This achieves a win-win situation between merchants and JD.com. On the one hand, JD.com can help merchants reduce operating, transportation and other costs, and increase merchants’ exposure and traffic; on the other hand, the presence of brand merchants can also bring more customers and sales to JD.com. , for example, in July 2021, the Estee Lauder Group will form a group of its Estee Lauder, Clinique, and Yuemu Source to settle on JD.com.

For international and domestic big brands, JD.com is naturally "thirsty for talents", so JD.com will invite some big names to join JD.com to bring popularity and traffic to itself. If the company is well-known, the product market is highly competitive, the customer base is stable, and the sales volume is objective, it is easy to operate by invitation. Invitation to settle is a way to enter JD.com’s self-operated stores.

2. Apply for settlement

Applying for settlement needs to meet certain conditions. Jingdong’s review is strict and the pass rate is extremely low. If industry qualifications are required, industry qualifications are provided, such as publication business license (book supplier) and product qualifications. It must be a general taxpayer. If the company is a small-scale taxpayer, it can wait until the VC backend confirms it before upgrading. The company has a registered trademark or can obtain authorization.

Advantages of Jingdong’s self-operated stores

1. Delivery advantages

211 limited time delivery, night delivery and other efficient delivery conversion rates are higher, Jingdong’s self-operated stores are The goods in the cabinets are delivered by JD.com’s warehouse, customer service system, cash on delivery and other services are very naive. Consumers have a better shopping experience. The same product sold on JD.com’s self-operated platform is more attractive to consumers than other platforms or store formats. The users are assured, so the conversion rate is higher.

2. Advantage in sales proportion

JD.com’s self-operated business is the center of advantages of all JD.com malls, whether it is sales proportion, service, or customer trust. Independent Aotou, of course, accounts for more than 70% of sales in terms of GMV, so as far as merchants are concerned, they don’t have to worry about sales when running a self-operated store.