Zhonghui Design (professional packaging design company) answers:

Packaging design, as a form of external protection and functional promotion of the product itself, in addition to meeting the requirements of use value, also needs to Has added value. To make goods competitive and personalized among many products in the same category, packaging design needs to include the following basic elements:

Logo and font: Logo and font are one of the key elements of packaging design that can enhance consumption readers’ impression and recognition of the brand. Over time, the brand becomes more attractive to customers, prompting consumers to make repeated purchases, thereby establishing brand loyal customers.

Color design: Color design is often used to echo product image or target user groups, and can respond to other thematic aspects such as seasonal or age changes. Excellent packaging color design not only helps people identify the product faster, but also creates a sense of pleasure or other superficial emotional reactions.

Commodity form: Product forms are extensive and complex, but structural visual effects and market influence factors must be taken into consideration in packaging design. For example, handbags and detachable form boxes that combine two characteristics into one make it easier to display the advantages and characteristics of the product when placed.

Commodity texture: The texture in packaging design is one of the important evaluation factors for the appearance and connotation of the product, and there are mainly two types: visual and tactile. For example, gifts such as high-end wines and scented candles are often highlighted with red buckets or other rich-textured materials to highlight their sense of luxury and class.

The above content is answered by the professional packaging design company-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.