Yes.

1. Supply chain layout of Alibaba and Jingteng

In addition to social e-commerce, we have seen the two largest ones: the most important ones in 2016 and 2017 in the entire retail and The biggest thing about the supply chain is the layout of the two major systems of Alibaba and Jingteng in the entire supply chain.

Alibaba has begun to develop new channels in addition to Tmall and Taobao, retail channels, including Cainiao. There is another one. In 2016 and 2017, Alibaba invested and acquired a large number of offline retail companies, such as RT-Mart, Intime, Sanjiang Shopping, and Hema. JD.com has also invested in many companies, including its cooperation with Yonghui. The investment is also very large, and JD.com has also opened new channels. He wants to open 1 million offline stores, which is very fast. The two companies also have the same strategic layout. Alibaba opened up Cainiao in 2015 and started working on Cainiao. Last year, JD.com spun off JD Logistics. The two strategic layouts are the same. The online retail system, Alibaba's Taobao and Tmall, JD.com and JD.com's self-operation, are exactly the same. Online retail links are exactly the same as Xintong. Logistics are Cainiao and JD Logistics. In the entire retail field, they began to go offline on a large scale. The concepts are also different. Alibaba calls it new retail, and Jingteng calls it unbounded retail.

2. Channels are becoming flatter and more diversified

If you look at the changes in these channels, you will find that what has been done online in the past ten years Last year, what was done on a large scale in 2016 and 2017 was offline. In addition, there is the rise of social e-commerce. Yunji and Beidian are the leading parts of this industry, and of course there are many more below. In particular, there are many social e-commerce businesses, including small and beautiful social e-commerce businesses such as small shops and WeChat, which are also rising rapidly. This can be seen from this point, whether it is online or offline, or community e-commerce, the entire retail system has a very big feature: these channels have become very numerous. In fact, some products are sold in Beidian, Yunji, JD.com, and offline stores. There are many retail channels for any brand in China.

There are two very big changes in the entire channel. The channel has become flatter and more diverse. Many channels. Let’s summarize the online and offline issues. After we break it down, we can see that many brands are now building supply chain supply communities, and their core function is channel integration.

3. The future pattern of China’s retail sales—2:4:4

Looking at offline, the entire offline accounts for 80% of China’s total retail sales. Now China’s online retail sales The scale is less than 20. It should be around 15 last year. Online retail is 7 trillion, and the total retail is probably more than 50 trillion. The overall scale is still relatively small.

From a large perspective, the future retail scale of China as a whole is based on the 20/80 principle, 20% online and 80% offline. There is another allocation within 80, 40 is for offline retail channels, such as Unilever, Wal-Mart, RT-Mart, Carrefour and other large KA channels, which may account for 40 of the retail sales. The other 40 are made in very small community mom-and-pop shops or independent shops. There are many shop owners in this group, including Xintong. Including e-commerce layout, everyone in the entire industry is making layouts.