1, differentiated competitive advantage

In order to improve the goodwill of franchise convenience stores, franchise headquarters will develop original and high value-added products at any time, lead competitors with product differentiation and improve the market competitiveness of franchise stores. Franchisees do not have to set up their own R&D centers. D department, but you can enjoy this benefit.

2. Stable supply

If you start your own business, you need to find channels to purchase goods and raw materials, and you may encounter some difficulties. However, the supply of franchise stores is mass-produced or customized by the head office, and even equipment, tables, chairs, tableware and other equipment can be purchased directly from the head office.

3. All-round training

The headquarters will conduct all-round systematic training for franchise stores, and will also send professional supervisors to give various guidance after opening. Besides. The company conducts market research on the surrounding environment, including changes in customer patterns and consumption tendencies, so that franchisees can take corresponding measures in time.

Analysis of disadvantages:

1, without independent autonomy

Because franchisees have strict requirements on the consistency of all franchisees, franchisees cannot be completely independent. The contract clearly stipulates that franchisees are unlikely to have their own ideas, but they can reflect good ideas to the company or be accepted.

2. Commercial resale is not allowed.

Restricted by the contract, franchisees may not resell their business to a third party without the consent of the company. Even if the land and buildings are owned by the franchisees, if the original franchisees have no intention of continuing to operate, the company also hopes to join the shopkeepers.

For convenience stores, different from the management ideas of supermarkets, convenience stores should pay attention to guerrilla warfare, be small and beautiful, don't want everything, and try to meet the daily needs of consumers. If you want to solve the process and conditions of convenience store in detail, you can click on your own convenience store to be the boss.