The toy industry is the most dynamic and distinctive first pillar industry in Chenghai. The design of the Chenghai Toys collective trademark is based on a unique design concept, which not only integrates the history and humanistic cultural connotation of Chenghai, but also reflects the characteristics of toys that bring joy to people, highlighting its distinctiveness.

The trademark pattern consists of the Chinese characters for "Chenghai Toys" and the pinyin of "Chenghai" "CHENGHAI" and the pattern. With the "red-headed boat", a symbol of Chenghai people's spirit, as the main body and the circle representing the earth as the background, it sets sail and goes to the world. With a dynamic composition, it embodies the Chenghai people's spirit of "integrity, pragmatism and striving for innovation" in the new era.

The trademark pattern uses TOY to form the hull, and the English "I" to form the sail. The formed "ITOY" is "I, toy", highlighting Chenghai Toys' "self-development, independent innovation, and own brand" Distinctive characteristics. The shape of the sail in the picture is like the number "1", which symbolizes "Chenghai supports the first brand in the toy industry" and has the meaning of "smooth sailing". Among them, red is the symbol of the red-headed boat, blue represents the sea, implying that Chenghai is a beautiful blueprint for the new seaside city and the toy industry, and green represents life and development, as well as environmental protection.