The true meaning of this weird trademark is so awesome that based on the pronunciation, we can understand its meaning literally. It probably chose this trademark because it thought it was catchy and had a very good meaning. In the coming year, I hope everyone can be very bullish in the new year.
Applying for a trademark has become something that many companies do. We have seen trademarks with accents similar to happy new year, and we have also seen examples of trademarks that use the Internet to popularize: Keep the language steady, we can win. , including of course the arrogance here. I think that when most companies set up a trademark like this, they probably want to stand out in the market, because only an extraordinary trademark can increase the attention of the outside world. If it is too common, the public will not have much impression of it, and thus will not be able to create a good market for this type of new product. Creating a trademark means to attract some traffic from the source. If you can rely on the trademark to bring a lot of consumer demand for your products, you will save a lot of money on advertising. Therefore, taking these factors into consideration, many companies will choose some relatively novel and trendy words and phrases as the content of their trademarks when applying for trademarks.
When Mengniu applied for such a bullish trademark, it was also considering the upcoming year. I hope that everyone can be so bullish. At the same time, Mengniu’s own corporate name also contains the word cow, so it is more in line with Mengniu’s identity.
As we mentioned before, applying for a good trademark can bring certain consumer demand for your products. In fact, I don’t think there is an inevitable relationship between the two. Many companies pursue continuous consumer demand rather than short-term consumer demand. At this time, companies should pay more attention to the quality of their products. If there is a problem with the quality of a company's products, then no matter how good the trademark is, it will not be of much use. of.