Uniqlo, the core brand of Japan's Fast Retailing Company, was founded in 1984 as a small clothing store selling suits. Now it has become an internationally renowned clothing brand.

Liu, the current chairman and general manager, introduced the hypermarket-style clothing sales method for the first time in Japan. Through a unique product planning, development, and sales system, he achieved low-cost store operations, triggering Uniqlo's hot sales. .

Uniqlo ranked 168th in the 2018 list of the world's top 500 brands. Liu, born in 1949, is the chairman and CEO of Fast Retailing Group.

Liu said in "The Secret of Uniqlo's Global Popularity": The growth process of Uniqlo is a process that has experienced countless failures. They have experienced the anxiety of not being able to obtain financing from banks, the embarrassment of "the clothes sell well because of the low price, but the trademarks are cut off immediately after buying them", the madness of desperately expanding stores in order to go public, and the embarrassment of being The pain of consumer snubbing and alienation.

But it was the experience and lessons learned from these failures that led Liu to success. The secret to UNIQLO's global popularity is just like Liu's "Collection of Mistakes". Here, he fully describes the reasons for the company's sluggish performance and the factors that led to the failure of overseas expansion, and presents his unique business philosophy and management techniques to readers completely and without reservation.