Peking University’s logo design is people-oriented, affirming and publicizing people’s value, dignity, individuality and creative spirit. The symbolic meaning of the school badge is that Peking University shoulders the important mission of opening up people's wisdom.

Logo description: The shape of the Peking University emblem designed by Lu Xun is the traditional Chinese tile image, and its simple outline gives people a modern feel. The two seal characters "Beida" are arranged up and down. The upper character "北" is a portrait of two people standing back to back. The lower character "大" is a portrait standing frontally, just like one person carrying two people on his back, forming a "three people form a crowd" "image.

Lu Xun used the word "Peking University" to make an image of the backbone, hoping that the graduates of Peking University would become the backbone of national democracy and progress.

Extended information:

From December 1916, Cai Yuanpei became the president of Peking University. The following year, Cai asked Lu Xun to design the school emblem. Lu Xun will design the completed school emblem on August 7.

In 2007, Peking University established the Peking University Logo Management Office to regulate the use of the school's image logo, including "Peking University", "Peking University", "Yanyuan", "Weiming", "PKU" and the Peking University logo are registered as trademarks.

It also states that “no institution or individual may use the above words and logos in any way on any product or occasion without the authorization of Peking University. Otherwise, it will constitute an infringement and shall bear corresponding legal liability.” ". Baidu Encyclopedia-Peking University emblem