Q: I have a consultation. I have an e-commerce company and want to settle in Taobao. Taobao needs a trademark to enter. May I ask if the brand name is the same as the company name? Are there any requirements? A: You need a trademark to enter Taobao Mall. Now Taobao rules have changed, and the fees have increased. It is a good choice to have a trademark and halve the deposit. The brand name is different from the company name. There are more than 10 thousand trademarks waiting for you to choose.