To open a Tmall flagship store, you must have a trademark. You must have a trademark, and it will definitely not work without a trademark. We can have our own trademarks or trademarks obtained through authorization. When merchants apply for a store on Tmall Mall, we can register a trademark ourselves, or we can register a store through a trademark obtained through agency authorization.

1. Is a trademark necessary to open a Tmall flagship store?

To open a Tmall flagship store, you must have a trademark.

You must have a trademark. It will definitely not work without a trademark.

We can have our own trademarks or trademarks obtained through authorization. When merchants apply for a store on Tmall Mall, we can register a trademark ourselves, or we can register a store through a trademark obtained through agency authorization.

At the same time, in the application process for opening a Tmall store, the brand also involves the naming of the Tmall store and some restrictions on opening a store, so the brand is a very critical condition and indispensable in the entire application. Few conditions.

So merchants without a brand can obtain a brand through purchase, or through an agent or by registering themselves.

Tmall Mall does not accept merchants who have not obtained trademark qualifications to enter the Tmall market to open stores.

Tmall does not accept pure graphic trademarks for Tmall store applications, because the store name and related domain names are pure graphics and cannot be named.

The trademark qualifications held by merchants directly affect the specific amount of Tmall deposit paid, so merchants should make inquiries based on the payment standards corresponding to the trademark qualifications they hold.

2. What should I do if my trademark registration certificate uploaded to a Tmall store fails?

1. The first application was rejected

When I settled in, I was It is normal to reject once, and the reason for the failure will also be reported when rejecting. At this time, what needs to be done is to summarize the reasons and deficiencies based on the feedback information, make targeted adjustments, and prepare to submit again.

There can be a few days between the first and second submission, whichever is ready.

Rejection within one day is an "instant rejection". Generally, this situation does not happen when submitting for the first time. But if there is an immediate rejection, it is not recommended to do it yourself again. It is best to consult with the agency where the agent is settled and complete the information.

2. The second application is rejected

Failure twice will usher in a 3-month freezing period, and Tmall will no longer accept your resubmission within 90 days. Apply.

It is a headache when encountering this situation, because most companies cannot afford to wait three months for their projects. At this time, you can consider changing a trademark or changing a company. When submitting information, be sure to prepare all the information to avoid omissions and mistakes again.

It should be noted that when the number of failed registrations increases, Tmall will mark the company and trademark and keep using it for repeated applications. If you continue to fail, you will eventually be blacklisted by Tmall. , you will never be able to settle in.

If you are not in a hurry to settle in, you can wait for three months. During this period, you can do more brand promotion, increase the online store data on Taobao or other platforms, and improve the brand strength and operational strength, so that next time The first time you apply, you are more likely to be approved.

3. The third application was rejected

If you wait for 3 months to submit again after being rejected for the second time, and the result is still rejected, then it is recommended to give up and apply for Tmall. The company information or brand information has been blocked by Tmall. Of course, this does not mean 100% failure, but the probability of success is extremely low.

You can also change your company and trademark to re-enter, but many people do not have extra trademarks and companies, and re-entering still needs to assess their strength, and may also fail. So if you are not particularly obsessed with the brand name, you can choose to purchase Tmall stores in related categories through online store transfer.

If the trademark registration certificate uploaded to the Tmall store fails, you can first check whether there is a network problem. In addition, whether the relevant trademark information is complete and formal. If the first application fails, you will be informed of the reason. , sum up the failure experience and then apply for the second time when you are fully prepared.