Introduction: Qinghai Jingzhu Tibetan Medicine High-tech Industry Co., Ltd. was established in 1998 by Jilin Boschler Pharmaceutical Company after merging Qinghai Kunlun Pharmaceutical Factory, a subsidiary of Xining Pharmaceutical Corporation. With the continuous development and growth, Qinghai Jingzhu Tibetan Medicine High-tech Industry Group was established in early 2004 with Qinghai Jingzhu Tibetan Medicine High-tech Industry Co., Ltd. as the parent company. In 2005, the "Jingzhu" trademark was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce. The group now has 18 subsidiaries, integrating pharmaceutical production, pharmaceutical wholesale, medical care, scientific research and education, tourism and culture and other industries. It has 14 national exclusive patented Tibetan medicines, more than 100 new medicines, and more than 200 health products with Qinghai and Tibetan characteristics and the characteristics of Changbai Mountain in Northeast China. It has remarkable effects in the treatment and prevention of cardiovascular and cerebrovascular diseases, liver diseases, gynecological diseases, stomach diseases, rheumatic bone diseases, prostate diseases, skin diseases, eye diseases, colds, insomnia and other diseases. The group's total assets have been evaluated by professional authoritative organizations of 5.898 billion, including 3.911 billion in brand value, 830 million in trademark rights, 730 million in product patents, and 427 million in fixed assets and current information. Over the past ten years, the group has accumulated a large number of senior talents in scientific research, management, production, planning, marketing, accounting and other fields. The average age of the company's management is 31 years old, 5% of them have a master's degree or above, and 65% have a bachelor's degree. Talents with college degrees account for 30%, forming a knowledgeable, young, skilled and energetic Jingzhu team. Jingzhu Tibetan Medicine Group is committed to creating high-quality modern Tibetan medicine and has built advanced equipment and technologies such as CO2 supercritical extraction, water extraction, alcohol extraction, vacuum spray drying technology, microwave sterilization, ultrasonic induced extraction, macroporous resin adsorption, etc. And we have built process equipment for 11 modern dosage forms including pills, microcapsules, micropowders, suppositories, tablets, capsules, granules, liquids, wines, pills, and powders. Based on the characteristics of the drug itself, combined with the classic prescriptions of traditional Chinese and Tibetan medicine, advanced high-efficiency liquid phase, high-efficiency gas phase, thin-layer scanning, and fingerprint detection technologies are used to accurately analyze and extract the active ingredients of the drug, so that the drug has Features such as "quick-acting, efficient, long-lasting", "low toxicity, small side effects, small dosage", "easy to use, easy to carry, easy to store, easy to produce and easy to transport" have upgraded Tibetan medicine from the backward production of traditional manual workshops to Modern high-tech large-scale industrial production. It has achieved the modern pharmaceutical standards of "small quantity, high efficacy, safety and reliability". Jingzhu Tibetan Medicine Group has made great efforts in scientific research and has successively established Qinghai Kunlun Medicine Research Institute, Qinghai Province Provincial Scientific Research and Technology Center, Beijing Chongwen District Sino-Tibetan Medicine Research Institute, Jilin Province Sino-Tibetan Medicine Research Institute, Qinghai Jingzhu Zhongzhong There are 5 scientific research institutions in the Tibetan Medicine Research Institute. Professor Zhang Baochen, director of the Tibetan Medicine Modernization Research Center of the Chinese Academy of Sciences and former director of the Northwest Plateau Institute of Biology, Chinese Academy of Sciences, serves as the chief scientific advisor of Jingzhu Tibetan Medicine Group and the director of the group's science and technology department, leading the group's scientific research. The team develops new special drugs, and uses "syndrome differentiation and treatment" as the guiding ideology to screen drugs or formulas with accurate curative effects, and then use the Sino-Tibetan Hospital, community clinics, China Family Health Popularization Project Health Promotion Center, and the Chinese Ethnographic Pharmaceutical Association The Science and Technology Development Center and other centers serve as clinical scientific research positions, and "medical treatment" forms a unique Chinese and Tibetan medical diagnosis and treatment method - "Crystal Bead Therapy". Through the telephone call center, network information construction, and the development and utilization of ERP management software, we actively provide patients with accurate treatments and drugs. In terms of brand building and protection, most of the drugs developed by the company have applied for national patents, which protects the company's intellectual property rights, eliminates duplication of construction, and reserves space for the development of the company. From 1999 to the present, Jingzhu Tibetan Medicine has held many "Jingzhu Tibetan Medicine Social Evaluation Meetings". Patients who have taken Jingzhu products directly describe the efficacy and feelings of the medicine, and evaluate the company and products, which greatly improves the relationship between products and Corporate reputation and social influence. It has invested more than 1 billion in advertising across the country and carried out strong advertising in mainstream media in more than 200 large and medium-sized cities across the country, making the "Jingzhu" brand deeply rooted in the hearts of the people, and was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce! Under the dual effects of market training and internal corporate training, Jingzhu Group has created an efficient management team and marketing team. Hundreds of offices have been set up in major cities across the country, and the sales network has covered county-level markets. The medicine has entered many hospitals and tens of thousands of pharmacies across the country, and its efficacy has been widely praised by doctors and patients.

At the same time, the "Jingzhu Chinese and Tibetan Medicine Training Center" was established to train professional consulting service personnel in Chinese and Tibetan medicine all year round. In recent years, with the country's strict management and rectification of the pharmaceutical market, rising raw material and labor costs, and rising promotion costs, Jingzhu's sales have grown at an average annual rate of 30%. There are many Tibetan medicine manufacturing enterprises in Qinghai Province, but the market network is not complete. At the end of 2005, at the suggestion of the Qinghai Provincial Government, Jingzhu Tibetan Medicine Group took the lead in marketing integration of Chinese and Tibetan medicine companies in Qinghai Province and established a group buying and selling manufacturer alliance. The Group Buying and Group Selling Manufacturers Alliance adheres to the principle of "choose five and don't choose five" to choose those with good efficacy, not those with poor efficacy, those with good brands, not those with poor market feedback, and those with credibility, not those without credibility. Choose affordable medicines and avoid overpriced medicines. In the name of the alliance, we negotiate with major businesses and pharmacies to achieve high discounts on over-the-counter products, save the cost of over-the-counter products at terminals, and enable quick payment. Establish a "National Ethnic Medicine Chain Display Counter" in pharmacies to display ethnic medicines in a centralized manner, and uniformly provide consultants with professional training in ethnic medicine knowledge. Through meticulous services, the advantages of Tibetan medicine in treating difficult and miscellaneous diseases can be fully utilized, so that The common people now have precise medication guidance, and differentiated treatment based on symptoms improves patients' recognition of Chinese and Tibetan medicine. The group sales and group purchase manufacturer alliance achieves the "three savings" and achieves the goal of "three profits" with "six unifications": unified procurement, unified terminal entry, unified training, unified publicity, unified sales, and unified services; "three savings" "It means saving manpower, saving financial resources, and saving material resources; "Three conveniences" means convenience for manufacturers to sell, convenience for merchants to purchase, and convenience for patients to purchase medicines; "Three profits" means profits for manufacturers, merchants, and alliances. Jingzhu Tibetan Medicine, together with the Ministry of Health, the All-China Women's Federation, and the Organizing Committee of China Women's Health Series Activities, jointly established the "Health Service Promotion Center for China's Family Health Popularization Project". With women and the elderly as the main body, health education, medical knowledge, and guidance on medical treatment and medication are widely spread into urban communities to improve family health awareness and self-care capabilities. At the same time, "Family Medicine Boxes" and "Family Health Cards" were issued to 20 cities in 19 provinces and cities across the country, and a 300-seat family health call center was established to enable ordinary people to enjoy thoughtful health guidance, preferential medical drugs, Free health check-up and other services. Bring health into every community and every family. In 2008, Jingzhu Tibetan Medicine Group integrated the overall advantages of the group, focused on the industrialization, scale, and intensive development of Tibetan medicine, and established a one-stop service integrating medicinal planting, pharmaceutical production, pharmaceutical warehousing, pharmaceutical wholesale sales, and after-sales service. Improve the pharmaceutical and health industry chain. In terms of sales, we boldly developed and tried various sales channels and networks. We established the Chongwen District Tibetan Culture Center in Beijing, which became a propaganda base for Tibetan culture and Tibetan medicine. We also established the Beijing Chongwen Jingzhu Tibetan Medicine and Traditional Chinese Medicine Clinic, which pays equal attention to the integration of medicine and medicine. . At the same time, Jingzhu Deyu Health Restaurant was established, which combined Tibetan singing and dancing, Tibetan food and medicinal diet with China’s thousands of years of food and health culture, and achieved good economic benefits. In terms of warehousing and logistics, the main building of the Jingzhu Tibetan Medicine Biopark has been completed, with a total construction area of ??19,050m2. It will be built into the "Medicine Capital of the West" and a drug distribution center and warehousing center in the west, thereby solving the warehousing and storage problems of medicines in the west. Logistics and distribution issues. In terms of after-sales service, Jingzhu Jianjie Member Club has been established to create the largest health management consulting platform in China, providing members with health knowledge popularization, health management and intervention, disease treatment, medical guidance and other services... and implementing three-dimensional innovative membership. Customized marketing enables members to enjoy products with the lowest discounts and convenient and affordable services. In recent years, Jingzhu Tibetan Medicine Group has undertaken the design and planning of the "Yozigou and Laoye Mountain Ecological Tourism Resource Development" project in Datong County, Qinghai Province. The purpose is to use the original ecological environment to grow rare varieties of Tibetan medicine and promote the development of Qinghai's tourism industry. The combination of natural Tibetan medicine renewal and artificial cultivation has put the development, utilization and ecological protection of Tibetan medicine resources on a sound development track, achieving harmonious economic, social and ecological development. Jingzhu Tibetan Medicine Group has established 3,500 acres of reclaimed land and forest planting bases in Huangzhong County, Xining City, and Maixue Township, Ledu County, Qinghai Province. It has planted dozens of high value-added, high-tech raw materials in accordance with national GAP standards. Ecologically store medicinal materials and form a medicinal material planting research base, create a base for the introduction, domestication, planting and breeding of Chinese and Tibetan medicinal materials and rare species, as well as an agricultural modernization base for returning land to forests and cultivating from the west to the east, using the "company + base + farmers" "In the form of purchasing Chinese and Tibetan medicinal materials grown by local farmers, increasing the income of farmers and herdsmen, leading local farmers and herdsmen to get rid of poverty and become rich, so that ecological construction and economic development can achieve perfect harmony and unity.

For more than 10 years, Jingzhu Tibetan Medicine has promoted the modern production of Tibetan medicine, the research and development of new special medicines in China and Tibet, brand building and protection, terminal network construction and maintenance, group purchasing and group selling manufacturer alliances, and the in-depth development of medical and health industrialization and intensification. You have worked hard and achieved certain results! Jingzhu Tibetan Medicine has entered the top 30 in the national pharmaceutical industry; Jingzhu Tibetan Medicine Group has become one of the largest market holders of modern finished Tibetan medicine in the country; 14 exclusive patented products developed and produced by Jingzhu Tibetan Medicine Group have Ranking first in the same industry in China; Jingzhu trademark has become the only "China's well-known trademark" in Qinghai Tibetan medicine industry.

Legal representative: Zhao Lijuan

Establishment date: 1998-05-08

Registered capital: RMB 106 million

Industrial and commercial registration number : 630000100016940

Enterprise type: joint-stock company (non-listed, foreign-invested enterprise investment)

Company address: No. 36, Jingsan Road, Qinghai Biotechnology Industrial Park