First place: Leo Diamond

Unique 82-petal diamond cut, shining with unparalleled charm, the most sparkling diamond in the world

Second place: BUCCELLATI

The glorious simplicity and beauty of Renaissance art have won the favor of royal families around the world.

Third place: VanCleef & Arpels (Van Cleef & Arpels)

Shakespeare's poetic and romantic jewelry garden, a dreamland where elves live.

Fourth place: Graff

The diamond among the only diamonds in the world, the king of advanced customization.

Fifth place: Tiffany&Co. (Tiffany)

The queen of the jewelry world has been famous for her romantic and dreamy themes for nearly two centuries.

Sixth place: Cartier (Cartier)

The emperor’s jeweler, the emperor of jewelers, the luxury dream of fashion people around the world.

Seventh place: HARRYWINSTON (Harry Winston)

Owning a piece of Harry Winston jewelry means being in the company of a legend.

No. 8 Chopard (Chopard)

A happy diamond filled with dynamic music, a perfect combination of tradition and passion.

Ninth place BVLGARI

The kingdom of color, Italian style, innovator of unique jewelry inlay technology.

No. 10 MIKIMOTO (Mikimoto)

"King of Pearls", with a century-old history of artificial pearl cultivation, pure and flawless pearl charm.

1. First place: LEO Diamond

Founding place: United States Founding year: 1952 Founder: Leo Schachter

Brand Story: Leo Diamond is Leo Schachter’s eye-catching masterpiece. Leo Schachter's family has been one of the world's largest and most innovative diamond cutting masters for more than half a century. They are world-famous for their unique and exquisite 82-faceted diamond design, cutting and polishing skills. Providing sparkling diamonds to the world's leading jewelry and diamond jewelry stores, Leo Schachter relied on his insistence on perfection, three years of dedicated cutting research and development, accumulated years of exquisite craftsmanship, and gathered the endless efforts of the craftsmen to achieve a success. One after another, Leo Diamonds shine brightly. LEO sparkling diamonds, the most sparkling diamonds in the world!

Product features: perfect cut, extraordinary sparkle. The uniqueness of Leo Diamond comes from the innovative patented symmetrical 82-petal perfect cutting process of the Leo Schachter family. Perfect cuts come from carefully selected rough diamonds to ensure that the rough diamonds of each Leo Diamond are not affected by any natural texture or structure that affects its sparkle. It must also be I color and clarity SI2 or above to increase the symmetry of the diamond. and brightness. Professionally trained craftsmen must have more than 10 years of experience to be qualified to polish Leo Diamonds. Diamonds that have been polished and rechecked for color and clarity must pass GemEx's optical test and reach a "high" to "very high" scintillation rating before they can officially become Leo Diamonds. Only about 80% meet the requirements. Each Leo Diamond takes an average of 90 days to produce, which demonstrates its rarity. The unique polishing technology extends from round diamonds to fancy cuts, providing more diversified sparkling options.

Mainstream users: urban upstarts, engaged people, film and television stars.

2. Second place: HARRY WINSTON (Harry Winston)

Founding place: United States Founding year: 1932 Founder: Harry Winston (Harry Winston) )

Brand story: Harry Winston once said: "If possible, I hope to set diamonds directly on women's skin." Harry Winston's fanatical love for diamond jewelry can be said to be beyond words, and people are even more interested in it. He was dubbed the "King of Diamonds". In nearly a hundred years of operation, Harry Winston Company has owned and traded more than 60 of the most important gemstones in history. Harry Winston, who has owned countless world-famous jewelry, has surpassed many wealthy businessmen and royal families in the field of legendary gem collection.

Rare Collection: During Harry Winston's collecting career, he has owned three unprecedented giant diamonds that shocked the world. They are: Jonker Diamond, Vargas and Sierra Leone. The Jonker Diamond was the first giant diamond cut by Harry Winston, weighing 726 carats. The second giant diamond is Vargas from Brazil, also weighing 726 carats. In 1972, Harry Winston bought his third giant diamond, the Sierra Leone, which weighed 970 carats and was the largest rough diamond in history.

Celebrity anecdotes: As early as 1943, Harry Winston became the first jeweler to sponsor the Oscars. It has an indissoluble bond with the red carpet and is known as "the jewelry of stars." business". From 007 girl Halle Berry to Hollywood princess Gwyneth Paltrow, Hollywood female stars are proud to wear Harry Winston jewelry to attend various grand occasions. In addition to working closely with Hollywood stars, Harry Winston is also deeply loved by nobles and royal families. These include Queen Elizabeth II, the late Princess Diana, the Crown Prince of Saudi Arabia, the Shah of Iran and the Crown Prince of India, etc. They will all wear Harry Winston jewelry on major international occasions.

Mainstream users: royal families, famous Hollywood movie stars.

3. Third place: BUCCELLATI (Buccellati)

Founding place: Italy Founding year: 1919 Founder: Mario Buccellati (Mario Buccellati)

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Brand Story: Since Mr. Mario Buccellati opened his first jewelry store at No. 19 Via Santa Margherita between Milan Cathedral and Scala Opera House in 1919, BUCCELLATI's works have become world-famous. Buccellati prioritizes the aesthetic value that jewelry materials can bring to his works, rather than focusing on how much they are worth. What Buccellati jewelry shows to the world is not only luxury and exquisiteness, but also the deep thinking about art contained in it. Completely hand-made, authentic textured gold carving craftsmanship, rich historical atmosphere... Perhaps, in today's world where tradition is precious, it is these qualities that make Buccellati so popular.

Celebrity anecdotes: Buccellati’s customers include many prominent royal families. Popes Pius XI and XII both favored Buccellati’s jewelry, gold and silverware, but Buccellati's artistic flavor has impressed more artists, including Italian composer Verdi, Puccini, the author of the operas "Madame Butterfly" and "Turandot", and a legendary figure in the classical music world. ", Italian conductor Toschi Cani, who once served as the conductor of the Metropolitan Opera House in New York, and other outstanding artists are regular customers of Buccellati jewelry store.

Unique skills: Mario has a set of exquisite unique skills, which is a gold carving technique that was used by goldsmiths during the Renaissance and was gradually lost. Textured gold carving, Buccellati's craftsmen They use several ancient and special knives to carve and texture, giving gold and silver the best ductility and plasticity.

The soft "gauze" effect, different gold "weaving" techniques, and various gemstones cleverly inlaid, its exquisite and delicate style is amazing. With his exquisite craftsmanship and perfect design, Mario was hailed as the "Prince of Gold Art" by the famous Italian poet and playwright Gabriele D'Annunzio.

Mainstream users: royal nobles, popes, artists.

4. Fourth place: VanCleef&Arpels (Van Cleef & Arpels)

Founding place: France Founding year: 1906 Founder: Mario Buccellati (Mario Buccellati)

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Brand Story: The story of Van Cleef & Arpels begins with a romantic love story. In 1896, Estelle Albemarle, who came from a gem family, and Alfred Van Cleef, the son of an Amsterdam diamantaire, got married. This legendary marriage laid the foundation for the birth of a great brand. Both sides of the family combine their expertise to achieve the ultimate in jewelry art. In the world of jewelry, you cannot be indifferent to Van Cleef & Arpels, because it definitely does not represent jewelry in the general sense, but the noble French temperament. It is a mixture of love and dreams, a self-evident symbol. It combines thousands of favors and wins the favor of people all over the world.

Celebrity anecdotes: Since its birth, Van Cleef & Arpels has been a top jewelry brand particularly loved by nobles and celebrities around the world. From the Duchess of Windsor, Queen Grace Kelly of Monaco, the King and Queen of Iran, to today's Hollywood superstars Sharon Stone, Julia Roberts and Chinese movie star Zhang Ziyi, they all choose Van Cleef & Arpels jewelry to show their noble temperament and style.

Unique skills: Van Cleef & Arpels has always been committed to improving the appearance of jewelry and avoiding damage to jewelry caused by rough and unrefined inlay methods. In 1933, Van Cleef invented the "hidden setting method". This method can closely arrange gemstones with gemstones without any metal seats or prongs. It can make the gemstones conform to the skin and show multiple shapes with the body. Gloss at different angles. At present, there are no more than 6 craftsmen in the world who can use the "mysterious mosaic method", which is the ultimate craft, and it is exclusive to Van Cleef & Arpels. Van Cleef & Arpels has a 50-year patent for this “setting method”.

Mainstream users: royal families, celebrities.

5. Fifth place: GRAFF (Graff)

Founding place: UK Founding year: 1993 Founder: GRAFF (Graff)

Brand story : GRAFF means the most incredible gems in the world. Uniqueness and absolute high quality are the main characteristics of GRAFF jewelry. In the absolute luxury jewelry realm of haute couture jewelry, GRAFF is the diamond among diamonds. Even the decoration of the GRAFF jewelry store is very luxurious and elegant, perfectly recreating the beautiful and prosperous scene during the Enlightenment Movement, creating a decadent feeling of Versailles in the 18th century. The door of the jewelry store is a lion head pattern that symbolizes nobility and authority, which is popular all over the world. All GRAFF stores have this logo.

In New York and London, GRAFF has its own cutting and polishing factories and inlay studios. All GRAFF jewelry is produced in its own studios. At GRAFF, visitors can also witness the birth process of star diamond jewelry. First, the designer will draw a sketch on paper, then select the diamonds according to the size and color marked on the sketch, and then the technicians will complete the entire creation on solidified paraffin. From the highly creative design to the perfect inlay process, each piece requires hundreds of hours of careful carving by numerous technicians. Many technicians with unique skills were trained at GRAFF, and they have performed the superior inlay craftsmanship to a superb level.

Rare collection: As its slogan "GRAFF extends from the diamond mine to the necklace around women's necks", in 1998, Laurence Graff controlled the South African Diamond Group with a 51% ratio, and obtained it from here The uncut diamonds are then sent to studios in London and New York for polishing. In addition to white diamonds, GRAFF also owns more than 60% of the world's yellow diamonds.

Not only that, Graff is also very keen on buying and selling luxurious large diamonds, such as GRAFF Golden Star (101.28 carats), Tsarina (90.14 carats), Golden Maharaja (65.57 carats) and yellow Royetmann diamonds ( Rojtman Diamond, 107.46 carats) and other famous diamonds are all under the name of GRAFF.

Mainstream users: aristocrats, celebrities, jewelry collectors.

Sixth and sixth place: Tiffany&Co. (Tiffany)

Founding place: United States Founding year: 1837 Founder: Charles Lewis Tiffany (Charles Reeves Tiffany)

Brand story: Tiffany has always made designs astonishing The beautiful original works are regarded as the purpose. Facts have proven that Tiffany jewelry can not only express the feelings of lovers, but its original silverware, stationery and tableware are even more fascinating. "Classic design" is what defines Tiffany's work, which means that each stunning Tiffany masterpiece can be passed down from generation to generation. Tiffany's design never caters to the ups and downs of fashion, because it is completely above the trend. Tiffany Blue is Tiffany's signature color, and its Tiffany Blue Box has become a symbol of America's refined fashion and unique style.

Celebrity anecdotes: Just like Hepburn's famous dialogue in "Breakfast at Tiffany's", "You won't be unhappy if you have breakfast at Tiffany's." Beautiful jewelry can always soothe the fragile hearts of girls. . In the 1960s, when the famous actress Audrey Hepburn stood in front of the Tiffany jewelry store, admiring the gorgeous jewelry and tasting croissants, the pearl and diamond necklace around her neck complemented the jewelry in the window. , that moment, the classic shot in film history was perfectly frozen, and Hepburn's dress in "Breakfast at Tiffany's" has repeatedly become a source of inspiration for the fashion industry to worship.

Product features: Tiffany’s creative essence and philosophy are full of American characteristics: simple and sharp lines tell a calm and transcendent clarity and a heart-stirring elegance. Harmony, proportion, and organization are naturally integrated and presented in every Tiffany design. Tiffany's design emphasizes excellence. It can draw inspiration from all things in nature and leave behind the tedious and delicate, only seeking simplicity and clarity. Moreover, each masterpiece reflects the innate frankness, optimism and sudden wit of the American people. .

Mainstream users: celebrities and actresses.

Seventh and seventh place: Cartier (Cartier)

Founding place: France Founding year: 1847 Founder: Louis Francois Cartier (Louis Francois Cartier)

< p> Brand story: Looking back at the history of Cartier is to look back at the history of changes in modern jewelry over the past century. During the development of Cartier, it has maintained close ties and close exchanges with royal families and celebrities from all over the world, and has become a global fashion A luxury dream for everyone. Cartier's jewelry is deeply influenced by the culture of Russia, Egypt, Persia, Paris, France and other places, especially inspired by oriental colors. It forms completely abstract designs through geometric figures and expresses the characteristics of foreign cultures through special ways.

Classic series: The combination of the characteristics of the times and the charm of traditional craftsmanship is the highest state that Cartier has always pursued in its high-end jewelry series. In its smooth lines and bright colors, Cartier interprets the true meaning of beauty. Beauty lies in simplicity rather than complexity. , lies in harmony rather than conflict. Its most classic jewelry series include Bridal (Cartier red box wedding ring series), Trinity (three-color gold series: friendship-white gold, loyalty-gold, love-rose gold), LOVE (small screw bracelet), Panthère de Cartier (Puma Lady) ).

Celebrity anecdotes: Cartier is the royal jeweler of royal families in various European countries, and is known as "the emperor of jewelers, the emperor's jeweler". The British royal family once ordered 27 crowns from Cartier for coronation purposes.

In addition, the royal families of Spain, Portugal, Romania, Egypt, France's Orleans, Morocco and Albania have also appointed Cartier as royal jewelers. Cartier also exerted its unique charm on the stage and formed a century-long luxurious relationship with stars. As the Hollywood film industry developed, Cartier became an ideal partner for producers. Cartier attracts many directors, stars and audiences, creating a unique film and television myth.

Mainstream users: royal family, engaged people, film and television stars.

Eighth and eighth place: Chopard (Chopard)

Founding place: Switzerland Founding year: 1860 Founder: Louis Ulysse Chopard (Louis Ulysse Chopard)

< p> Brand Story In 1860, Louis Ulysse Chopard founded a high-precision watchmaking factory in the Jura region of Switzerland, famous for its pocket watches and precision wristwatches. Chopard's watchmaking craftsmanship is excellent and it enjoys an outstanding reputation among gold pocket watches. In 1863, the Scheufele family from Germany acquired Chopard and began to associate Chopard watches with diamonds and music, creating their main series "Happy Diamonds", which are not only happy, but also full of luxury and passion.

Product features: In the process of jewelry creation, the meticulousness of the gem itself and the infinite creativity of Chopard’s president are all executed by meticulous jewelry craftsmen. In the silent workshop, time seems to stand still. The jewelry craftsmen show their extraordinary skills and work out lifelike works bit by bit. Here, gemstones marvel at how their natural brilliance blends perfectly with human creative genius to produce extraordinary masterpieces. Under the skillful hands of the craftsmen, magic begins to emerge, and the color and material of the gems combine to gradually transform into precious treasures.

Mainstream users: young celebrities and socialites.

9. Ninth place: BVLGARI (BVLGARI)

Founding place: Italy Founding year: 1884 Founder: Sotirio Bulgari (Sotirio Bulgari)

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Brand story: Bulgari originated in the Epiros district of Greece. The founder of the family, Sotirio Bulgari, started his business with precious silver engraved jewelry. Since the 1940s, Bulgari has entered a stage of diversified development, launching exquisite watches as fashion accessories, and developing third-tier products with jewelry and silverware series. After the end of World War II, in order to meet the diverse living needs of people at that time, Bulgari continued its efforts and expanded its range of fine products to include glasses, leather goods, perfumes, porcelain and other products. However, even today, Bulgari still maintains workshop production, which makes its works have both exquisite craftsmanship and profound artistic craftsmanship, and have high collection value.

Product features: The combination of Greek and Roman classicism, coupled with Italy’s exquisite manufacturing art, creates the unique style of Bulgari products. Its color matching art is full of brilliance and dazzling, alternately interpreting fashion and elegance. In order to make the colored gemstones on jewelry have a round and soft feeling, Bulgari began to study and improve the cabochon cutting method popular in the East, using cabochon gemstones to replace multi-cut gemstones. This was an impactful innovation for the traditional European and American jewelry trends at the time. In addition, Bulgari pioneered the heart-shaped gem cutting method and many other novel and unique inlay shapes, which was amazing at the time. In fact, to this day, these have gradually developed into standards for jewelry production.

Celebrity anecdotes: In 1964, star Sophia Loren’s Bulgari gemstone necklace was stolen. The Italian beauty who owned many jewelry burst into tears and was heartbroken. Historically, several Roman princesses frantically exchanged their territories in order to obtain unique Bulgari jewelry. For more than a century since Bulgari was founded in Rome, Italy in 1884, Bulgari jewelry and accessories have firmly conquered the hearts of all fashion-loving women like Sophia Loren with their gorgeous design styles. . In fact, Bulgari jewelry and accessories have long been the first choice for celebrities to wear at major award ceremonies around the world.

Mainstream users: royal family members, politicians, celebrities, film and television stars.

10. MIKIMOTO

Founding place: Japan Year of founding: 1893 Founder: Kokichi Mikimoto

Brand story: 1893 Kokichi Mikimoto, the father of Japanese pearls Cultivated the first perfect pearl, and then founded MIKIMOTO. In 1924, the Japanese royal family designated MIKIMOTO as a royal jewelry store. Not only Japan; even the British royal family and nobles are its users, and have been used in many important ceremonies. , their crowns and accessories are all provided by MIKIMOTO. Only by insisting on producing the highest quality cultured pearls can Japanese cultured pearls have hope! "This is Mikimoto's vision and one of the factors that earned him the reputation of "Pearl King".

Product Features: MIKIMOTO's experts will apply this set of international standards to select materials and only select the best quality. Pearls. They instantly notice the subtle differences in each pearl, taking care and attention to ensure the ideal pairing, taking into account the color, luster and other factors required to create a harmonious and pleasing piece, such as a MIKIMOTO pearl necklace. It represents roundness and consistency, and symbolizes the strict requirements for quality. The indescribable essence released from a MIKIMOTO pearl marks the company's pride as the original creator of cultured pearls