This is a typical copyright infringement case. Infringement of the copyright of the work
Bingdundun and Xuerongrong are copyrighted works from the moment they are designed. It is illegal to manufacture and sell pirated products without a license. Punishments are reasonable in accordance with relevant laws and regulations. Therefore, the penalty of one year for manufacturing and selling pirated copies of Ice Shield and Snow Rongrong is not severe. Some people think the penalties are a bit harsh, just because they don't know much about intellectual property. In the early years, China did relax intellectual property rights. However, with the development of economy, the emphasis on intellectual property rights is also increasing. Affecting national interests
As we all know, the Olympic Games is a costly project. To recoup investment, countries generally sell products around the Olympics. It is for this reason that the Tokyo Olympics must be held no matter how difficult it is. After all, the investment spent needs to be recovered, and the same is true for this Winter Olympics. Among them, Bingdundun and Xuerongrong accounted for a large proportion of sales funds. The official flagship store Bingdundun’s authentic figures, 200,000 copies sold for 128 yuan, have been pre-sold. This alone has brought more than 20 million benefits to the country. Manufacturing and selling pirated versions of Bingdundun and Xuerongrong undoubtedly hinders normal sales and has seriously damaged the country's interests. Many people lack professional understanding of the seriousness of piracy
The reason why Bingdundun and Xuerongrong can be protected by property rights is not only because of their identity as the mascots of the Beijing Winter Olympics, but also for the design The value of teachers has received sufficient attention and intuitive presentation. For any image that is popular all over the world, the time and energy spent behind the scenes is immeasurable, and the same is true for the design process of Bingdundun and Xuerongrong. To sum up, Bingdundun and Xuerongrong, as the Beijing Winter Olympics mascots protected by copyright, can be used in daily life, but as long as they make profits for themselves, they will be suspected of infringement and even pay legal costs. Now that we know the seriousness of infringement, businesses and individuals must try their best to avoid illegal activities of manufacturing and selling pirated goods.
(The picture comes from the Internet, if there is any infringement, please contact the author to delete it)