In 1885, Dr. John S. Pemberton, a doctor from Georgetown, USA, mixed carbonated water and soda water together in the cellar to form a dark syrup. His partner Flank M (Robinson) inspired the name from the two ingredients of the syrup, and Coca-Cola, the most successful soft drink in history, was born.
On May 8, 1886, Coca-Cola was first sold in a pharmacy in Atlanta
In 1887, John Pemberton registered the trademark "Coca-Cola Syrup and Concentrate" with the U.S. Patent Office and obtained its intellectual property rights.
On August 30, 1888, the equity of Coca-Cola was transferred to the wealthy Asa Chandler.
In 1893, the Coca-Cola Spencer trademark was officially registered in the U.S. Patent Office.
In 1899, Isaac Kedler sold the bottling rights and retained ownership of the secret formula and Coca-Cola name.
In 1912, Coca-Cola entered the Asian market for the first time, and the bottling business officially began operations.
In 1915, Alexander Samilson designed the prototype of the Coca-Cola curved bottle, which was patented by Root Glass Company and approved by the Bottlers Association as a standard packaging bottle.
A six-bottle carton was launched in 1923, and the following year, the carton was patented. Robert Woodroof was elected president of The Coca-Cola Company.
1927 Coca-Cola entered China for the first time and set up bottling plants in Tianjin and Shanghai.
In 1928, Coca-Cola began to cooperate with the Olympic Games.
The first Santa Claus representing Coca-Cola appeared in 1931, designed by illustrator Haddon Sundblom.
1934 Coca-Cola vending machines appeared in Chicago.
1941 Coca-Cola used "Coke" in advertising for the first time.
1942 Coca-Cola made its first paper cup.
In 1945, "coke" became the registered trademark of The Coca-Cola Company.
In 1948, Shanghai, China, became the first market outside the United States with annual sales exceeding 1 million boxes.
In 1950, CBS aired Coca-Cola's first television commercial
In 1955, as the first new product sold by Coca-Cola Company, "Fanta" orange soda became popular in Italy. No
listed in Les City. The Fanta series of beverages entered the U.S. market in 1960.
On April 21, 1960, Coca-Cola applied for a patent for the curved bottle. Launched in 12-ounce steel cans.
The Coca-Cola Company acquired Minute Maid Company, adding the Minute Maid product line to its product portfolio.
Sprite was officially launched on February 1, 1961.
In 1978, after nearly 30 years of retirement, Coca-Cola signed an agreement with the Chinese government to return to the Chinese market. Launched 2-liter plastic packaging bottle.
On February 4, 1982, Diet Coca-Cola was launched.
In 1985, the United States space shuttle Challenger brought Coca-Cola into outer space, becoming the first soda drink consumed by humans in space.
In 1986 CherryCoke was launched.
The Coca-Cola Company cooperated with Nestle in 2001
In 2002, Vanilla-flavored Coca-Cola was launched in the United States
In 2004, Lime-flavored Diet Coca-Cola was launched
In 2005, it launched an aluminum curved bottle and launched a sugar-free product - Coca-Cola Zero
In 2008, as a global partner of the 2008 Beijing Olympics, Coca-Cola connected more than 500 million consumers in China through in-depth promotion activities who. Sprite became Coca-Cola's third product with annual sales exceeding 2 billion boxes, and is one of the three leading products along with Coca-Cola and Diet Coca-Cola.
Donated RMB 100 million during the Wenchuan earthquake in Sichuan for disaster relief and post-disaster reconstruction.
In 2009, the plant-based environmentally friendly bottle was launched, which is partly made of plant-based materials and can be fully recycled.
In 2010, The Coca-Cola Company became a global partner of the 2010 Shanghai World Expo. The corporate pavilion "Coca-Cola Happy Workshop" attracted more than 1 million tourists.
Minute Maid Orange, independently developed by Coca-Cola in China in 2011, has a brand value exceeding US$1 billion, making it the 14th Coca-Cola beverage brand with a brand value exceeding US$1 billion.
On May 12, 2016, "Forbes" announced the list of the world's most valuable brands in 2016, with Coca-Cola ranking fourth. ?
On June 24, 2016, Coca-Cola ranked 65th on the list of the top 100 most dynamic brands in the world
In 2017, The Coca-Cola Company launched a new discount product for the Japanese market Fat Coke, in addition to having zero calories, can also inhibit fat absorption. Japan's Coca-Cola Company stated that this cola has been developed for 6 years. It retains the original taste while adding "indigestible maltodextrin", which is mainly used to inhibit fat absorption, stabilize blood lipids, and has zero calories.
On March 10, 2017, Coca-Cola launched cherry-flavored Coca-Cola in China. The Cherry Coke launched in China this time comes in two sizes: 330ml cans and 500ml plastic bottles.
In 2017, Coca-Cola announced the "Transformers 5" co-branded modern cans through its official WeChat account. This new Transformers packaging includes three series: Coca-Cola, Sprite, and Fanta, respectively named: Optimus Prime, Bumblebee and other Autobots decorate the can body to design a modern can with a sense of the times? Add Coca-Cola and join hands to summon the Transformers Autobots!
In 2017, Coca-Cola joined hands with Luhan to launch the Coca-Cola Secret Bottle Series. This time, Coca-Cola’s latest packaging advocates “making summer more interesting”. It innovates the bottle packaging design and uses popular Internet vocabulary, such as “Today is Friday”, “Clink glasses”, “routines”, “little emotions”, “let’s have fun together”. "Grow grass" and so on?
In 2018, Coca-Cola launched a new Fuwa packaging and cooperated with Alipay. Users only need to open the Alipay APP and use AR to scan the Fuwa icon on the Coca-Cola bottle to have a chance to receive red envelopes and other gifts.
In March 2018, Coca-Cola launched a new city can, including 23 city cans in Beijing, Shanghai, and Guangdong.
In early May 2018, when the movie "Avengers 3" was about to be released, Coca-Cola announced the formation of a sugar-free alliance with the Avengers heroes and launched sugar-free Coca-Cola cans with the Avengers heroes printed on them. ?
In the early stages of the 2018 World Cup in Russia, Coca-Cola launched a new packaging for the World Cup bracelet bottle. The bottle is surrounded by bracelets printed with the logos of each country's team. In addition, Coca-Cola also initiated a discussion on the topic #Let's take action together, only you are the "team" # to help the 2018 World Cup.
On June 7, 2018, Coca-Cola announced that it will launch a transparent Coca-Cola "Coca-Cola Clear" in Japan. This Coca-Cola is not only transparent, but also features zero calories, sugar-free, and dietary fiber. and other features. This clear cola will be released in Japan on June 11th.
On June 26, 2018, some Coca-Cola factories in the UK temporarily suspended production. The reason for the suspension was a shortage of carbon dioxide. So far, this shortage has not affected supply.
In July 2018, Coca-Cola launched a new music bracelet bottle, consisting of five types: hip-hop bottle, rock bottle, folk bottle, electronic music bottle and pop bottle. At the same time, Coca-Cola’s official Weibo also launched a topic discussion titled # Fall in Love with Music You Talent Team #. [28]?
On August 31, 2018, Coca-Cola announced that it would fully acquire Costa Coffee for 3.9 billion pounds ($5.1 billion), and the transaction is expected to be completed in the first half of 2019.
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Introduction to the Coca-Cola Museum
The Coca-Cola Museum is located on the 6th floor of the Taiwan Swire Coca-Cola Co., Ltd. building in Guishan Industrial Zone, Taoyuan City, Taoyuan County. The bright red building is even more... The symbol of Coca-Cola, the entire museum also uses red as the overall design color, and uses various Coca-Cola cans as decorations in the museum to display various Coca-Cola peripheral products with a long history.
Taikoo Coca-Cola Taiwan Co., Ltd. planned the World of Coca-Cola when the new factory was established in 1998, so that the people of Taiwan can see the charm of Coca-Cola that is popular all over the world. The tour routes of the World of Coca-Cola have different themes. It displays Coca-Cola bottle shapes and various souvenirs from around the world, as well as the results of various activities over the years.
Reference: Coca-Cola. Baidu Encyclopedia