(1) Xiaomi Youpin is produced by Xiaomi.

(2) Xiaomi Youpin is Xiaomi’s premium lifestyle shopping platform and a part of Xiaomi’s “new retail” strategy. Relying on the Xiaomi ecological chain system, we use the Xiaomi model to produce consumer goods.

(3) Xiaomi Youpin Brand Concept

Xiaomi Youpin adheres to the Xiaomi Group’s philosophy of always making good products that “move people’s hearts at reasonable prices” and is committed to providing cost-effective, High-tech and high-quality consumer products. With the brand concept of "quality life, better choices". Xiaomi Youpin is a selective e-commerce company that carefully selects high-quality products while streamlining the number of products to create a high-quality lifestyle shopping platform.

Extended information:

(1) Xiaomi Youpin covers home, daily necessities, kitchen, home appliances, smart, audio and video, clothing, travel, cultural and creative, health, food, Daily consumer goods categories such as laundry care, bags, and baby products.

(2) Xiaomi ecological chain brands that have settled in include: 90fen, Dr. Bei, Yeelight, Zhimi, Qingmi, Zimi, Yunmi, 1MORE, Aqara, 8H, Huahuacaocao, Jienai Tuo et al.

(3) The third-party high-quality corporate brands that have been introduced include: Every night, Beiwa, Huohou, Yuansu, Qihao, Shegu Zhi_, 365WEAR, Yiwu Yishi, Mika Mika , Yixiang, Wuran, COTTONSMITH, etc.

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