Motorola is an American electronics brand. Motorola was founded in 1928 and is headquartered in Schaumburg, Illinois, USA, a suburb of Chicago. One of the world's Fortune 100 companies, it is a global leader in chip manufacturing and electronic communications.
Motorola has three major business groups, namely Enterprise Mobile Solutions Division, Broadband and Mobile Network Division and Mobile Terminal Division. On October 30, 2014, Lenovo Group announced the acquisition of Motorola’s mobile business in Beijing. On January 26, 2015, Motorola officially returned to the Chinese market.
Extended information:
Motorola returns to the Chinese market
In 2013, Motorola withdrew from China. After an absence of two years, Motorola, which was recruited by Lenovo, officially announced yesterday Return to the Chinese market. It's hard to recover from the accumulation. Although Motorola has not yet made its major competitors feel a real threat, it has been enough to arouse deep hostility among domestic mobile phone case manufacturers.
Personalized customization has become a major feature of Motorola to attract Chinese users. At yesterday's press conference, Motorola displayed dozens of exquisite mobile phone back cases in different colors and materials for users to choose from. Chinese consumers also became the first users in Asia to experience Motorola's online customization platform Moto Maker.
The rise of smartphones is more due to the release of users’ differentiated needs in software application services. Motorola provides personalized choices at the hardware level. Customization is not limited to hardware, but also includes configuration and booting. Pictures, etc., are in line with the trend of personalized consumer experience.
Customized services often mean a premium. To some extent, this is also a footnote that makes the sales price and value of Motorola moto x and other series of mobile phones equal. In the past few years, Motorola has been stuck in a quagmire of losses. If it wants to turn losses into profits as soon as possible, even if its shipments increase, it does not have much confidence to compete with Samsung, Huawei, Xiaomi and other manufacturers on price.
In the past few years when Motorola has been absent from the Chinese market, Xiaomi, Meizu, Huawei, etc. have turned mobile phone launch conferences into a competition in parameter configuration and cost-effectiveness, involving chips, screens, thickness, pixels, battery life, etc. There are many aspects, and these are mostly for the purpose of building momentum. Although the product itself is important, what ultimately determines the outcome is the brand, fan culture, channel capabilities, industrial chain voice, and ecosystem.
Baidu Encyclopedia-Motorola