Burberry opened its first store in the British capital in 1891 in London's Haymarket, which is still the headquarters of Burberry. With its traditional and sophisticated design style and product production, Burberry received the "Royal Warrant" badge awarded by Queen Elizabeth in 1955. Today, Burberry’s classic plaid pattern, unique fabric features and elegant tailoring have become synonymous with British style.

In 1856 AD, founder Thomas Burberry opened a clothing store in Basingstoke, Hampshire, England. In 1879, he developed a strong, waterproof and breathable twill fabric - Gabardine. , due to its durability and practical properties, it was soon widely used by British pilots and the army.

In 1901, Burberry designed the first trench coat. When World War I broke out, the Burberry trench coat was designated as the senior military uniform of the British army. In order to suit military purposes, the design was also modified to double-breasted and shoulder-length. It has warm thick sheets on the cover and back, and a D-shaped metal belt loop is attached to the waist to store ammunition, sabers, etc. This practical and functional windbreaker is now the well-known "Trench Coat!" To this day, If you open the British Oxford Dictionary and look up the word "windbreaker", you will find that "Burberry" has become another synonym for windbreaker, which has extraordinary significance!

Another Burberry classic is the plaid pattern composed of beige, red, black and white lines. The plaid pattern originally used on the lining of windbreakers first appeared in 1924, with an elegant and fashionable tone. To this day, Burberry's clothing and accessories series can be said to be two classics alongside the windbreaker.

In the late 1990s, the trend of brand rebirth began in the fashion industry, and Burberry also began to seek breakthroughs in the general environment. Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and successively invited Roberto Menichetti and Christopher Bailey to serve as design directors. While embracing the previous philosophies, she reinterpreted Burberry's new power philosophy through unique design thinking. Not only that, the well-known photographer Mario Testino also shot Burberry's fashion advertisement, with supermodels Stella Tennant and Kate Moss. As expected, it received many praises and made the world's attention turn to Burberry again!

In addition to traditional clothing, in response to the advent of the diverse era, Burberry has also extended its design tentacles to other areas, injected classic elements into them, and launched related products to continue the noble personality and lifestyle of traditional Britain. Extend it and gain new life.

Calvin Klein (1) founder: calvin klein

barry schwartzBarry?6?1 Schwartz

Advocating simplicity, practicality, and sexiness

(2) Registration place: New York, USA (1968)

The largest brand in the United States

(3) Designer: calvin klein Calvin Klein was born in the United States in 1942 New York,

Student at the famous New York Fashion Institute (f.i.t) from 1959 to 1962,

Served as Dan Millstein from 1962 to 1964 Assistant designer,

Freelance designer from 1964 to 1968,

Co-founded the company "Calvinklein" in 1968. The company was reorganized in 1991

(4) Brand line:

① calvin klein: high fashion

② ck calvin klein: high-end ready-to-wear

③ calvin klein jeans: second-tier brand, younger style

(5) Categories: men’s and women’s high fashion, ready-to-wear, men’s and women’s casual wear, socks, underwear , pajamas and swimwear, perfume, glasses, jeans, accessories, fragrance and home furnishings

(6) Brand overview:

calvin klein, this one is named after the founder The clothing brand has long been famous in the world. As an all-round development fashion brand, calvin klein has three main clothing lines: high fashion calvin klein, high-end ready-to-wear ck calvin klein and denim series calvin klein jeans; while the types of accessories include Covering all aspects of perfume, glasses, socks, underwear, pajamas, swimwear and home furnishings.

Calvin Klein's career has been soaring all along, and he has won four well-known clothing awards in a row; his related products are emerging one after another, and their momentum is extremely amazing. In 1997, Calvin Klein added its glory in the apparel field to the watch manufacturing industry. After cooperating with the famous Swatch Group, ck watch co ltd was announced, and the young, fashionable and highly personalized ck watch was born.

Among the two existing watch series on the market, ck guides the consumption of young people because of its fashionable styles; calvin klein divides a small number of customers with elegant taste and distinctive personality. Entered his own territory.

Just like the founder’s belief in perfectionism, every Calvin Klein product appears to be flawless. Chanel (Chanel) Founder: Gabrielle Chanel (Gabrielle Chanel) Registered Place: Paris, France (1913)

Designer: 1913-1971, Gabrielle Chanel (Gabrielle Chanel) 6?1 Chanel)

Design concept: elegant, simple, exquisite

China branches: *** two, located in Beijing and Shanghai. Chanel's life experience Gabrielle? 6 ?1 Chanel had a very unhappy childhood. Her father was a hawker selling groceries, and her mother was a village woman. When Chanel was born in 1883, her parents had not yet officially married, and she was always worried about the fact that she was an illegitimate daughter. Chanel's mother died when she was 12 years old, and her father abandoned their five brothers and sisters and has disappeared since then. This cruel fact made her try her best to cover up her tragic childhood life in the days to come. After that, she spent her dark teenage years in a monastery asylum.

After leaving the convent at the age of 18, she tried various jobs and even had a small singing career. It is said that this is also the origin of her alias CoCo Chanel.

When Chanel was 25 years old, she met the first lover in her life, Bassang, which changed her fate.

Bassin is a descendant of a nobleman. He fascinated Chanel in his youth. However, due to the social environment at the time, the two could not formally marry. However, Chanel began to squeeze into the upper class society. Clever, she soon got around among the nobles and nobles. Later, after Basan's introduction, Chanel met the most important man in her life, Arthur Capel, the love of her life. Capel came from a humble background, the son of a mistress. Although he relied on his own efforts to achieve success in the business world, he became the political secretary of the Treaty of Versailles after World War I and became a celebrity. Due to her humble background, she felt that she must be a noble lady from a famous family. Although he was sincere towards Chanel, he eventually abandoned Chanel and went to England to marry the daughter of a knight. This move broke Chanel's heart. In order to compensate for Chanel's guilt, Capel funded her to open a millinery shop in Paris. This was the starting point of Chanel's career. To quote Chanel: "I can't understand why women can't dress up before going out just to show politeness. Who knows whether every day will be a destined big day?" Women's fashion and women's Chanel spirit make this The world is more beautiful and colorful.

Brand Introduction

Founder Gabrielle Chanel founded Chanel in Paris, France in 1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. , every product is famous, especially her perfume and fashion.

Chanel (CHANEL) is a famous brand with more than 80 years of experience. Chanel fashion has always had an elegant, simple and exquisite style. She is good at breaking through tradition and successfully tied up the "five-flowered" style in the early 1940s. Women's clothing was promoted to be simple and comfortable. This may be the earliest modern casual wear.

In 1913, he opened a millinery and fashion shop to make clothing;

Since 1921, he has developed various perfumes: such as No. 5 perfume and No. 22 perfume in 1921.

Cuirderussie perfume in 1924,

No. 19 perfume in 1970,

Cristalle perfume in 1974, Coco perfume in 1984,

Egoiste men's perfume in 1990,

Allure perfume in 1996;

In addition, there are various accessories, cosmetics, leather goods, watches, jewelry, sunglasses and shoes. accessories.

Brand Continuation

After Chanel's death, the design genius Karl Lagerfeld took over in 1983. Karl Lagerfeld has a free, arbitrary and relaxed design mentality. He always miraculously unifies two opposing artworks in his designs, which are both unrestrained and dignified, and both French romance and humor, as well as German. The style is rigorous and refined. He does not have the same styling lines and preferred colors, but the pure style of "Chanel" can be appreciated from his designs from beginning to end.

Brand Identification

① The double C is on the buttons of chanel clothing or the buckles of leather goods. You can easily find the double C of coco chanel designed by overlapping it. logo, this is the "spiritual symbol" that makes chanel fans crazy.

② Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel’s new models. On clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".

③Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is also often used in the fabric patterns of clothing. Dior (Dior) Christian Dior was born in Normandy, France in 1905. "Dior" in French is a combination of "God" and "gold". Gold later became the most common representative color of the Dior brand. Dior is not a fashion designer. He graduated from Sciences Po in Paris. As the son of an entrepreneur, his passion for art has never faded. After constant ups and downs in the fashion field, in 1946, Dior, who was in his forties, opened his first personal clothing store on Avenue Montaigne in Paris.

In 1947, Dior launched his first fashion series: the sharply gathered waist highlighted the contrast with the curve of the chest, and the calf-length skirt was made of black wool with delicate pleats, plus The exquisitely modified shoulder line subverts everyone's attention. It is called "New Look", which means that Dior brings a brand new look to women. Indeed, Dior rebuilt the beauty of post-war women and established the noble and elegant taste throughout the 1950s. It also deeply imprinted the name of Christian Dior in the hearts of women and the fashion history of the 20th century.

The reason why Dior has become a classic is not only its innovative and elegant design, but also the cultivation of many outstanding young designers. Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano successively took over after Dior's death. Their extraordinary design skills pushed Dior's momentum to the top, and they all adhere to the same design spirit - Dior's exquisite tailoring. In 2001, French designer Hedi Slimane took over the renamed DIOR HOMME. His designs emphasized perfect lines, and the ultra-small-sized clothing presented a slightly morbid aesthetic through the lean young male models, which became popular all over the world. .

Today, in addition to high-end fashion, Dior's brand scope has expanded to perfume, fur, knitwear, underwear,

, jewelry and shoes. It continues to try and innovate but has never failed to achieve its goals. Always maintaining elegant style and taste. In 1947, in the process of rebuilding Paris as the world's fashion center after World War II, Dior made an indelible contribution; in 2005, the 100th anniversary of the birth of Christian Dior, Dior continues to bring people new experiences in life and clothing. .

Born in Normandy, France, in January 1905

1920-1925, studied political science

1928-1931, art dealer

1931-1937, freelance designer

1937-1939, assistant designer of Piguet clothing store

1941-1947, Lelong ( Lelong) clothing store designer

In 1946, he opened his own store

In 1935, in the early days of independence, Dior experienced a very dark time. Every day he had to search for job opportunities from small advertisements in newspapers. He had no fixed address, sometimes living with friends, sometimes sleeping on the streets, eating hungry and full, and eventually contracted tuberculosis. Despite this, Dior never collapsed.

One day when Dior was deeply frustrated because he could not find a job, a friend in the fashion industry suggested that he draw some fashion design drawings. Unexpectedly, he became very popular. Every design fully demonstrates his unique talent. He tightly grasps the dynamics of life, and every design is so lifelike.

In 1937, he finally became a fashion designer for the "Pignet" company. At this time, World War II broke out, and Dior was forced to leave Paris to reunite with his family. When he returned to Paris, his position as fashion designer of the "Pignet" company had been replaced by others, and he had to become an assistant. At that time, Dior was over 40 years old, and his friends around him were all successful in their careers. It was Dior's turn to make a big move.

Years of trial and error have made Dior mature, and he is clearly aware of his talent. He is a natural designer and has never learned the skills of cutting or sewing, but he understands the concept of cutting and has an extremely keen sense of proportion.

On February 12, 1947, this was a glorious day. Dior held his first high-end fashion show and launched his first fashion series called "New Look". This fashion has a distinctive style: the skirt length no longer touches the floor, emphasizing women's breast augmentation, hip augmentation, slender waist, and graceful shoulder curves, breaking the conservative and rigid lines of postwar women's clothing. This style caused a sensation in Paris and even the entire Western world, leaving a deep impression on people and making Dior famous in the fashion industry. When one model after another appears in front of them, people can hardly believe their eyes: the long skirt with a round table, the slender waist, the towering breasts, and the hat covering half of the eyes slantingly... Suddenly people's eyes lit up, and the ladies sitting in the audience began to feel annoyed and uneasy about the short skirts and jackets they were wearing at that time. Dior was a huge success on this day.

Soon, Dior successfully developed his rising career to the other side of the Atlantic - the United States with his first fashion series "New Fashion". The news quickly spread throughout New York, and Dior finally took root on New York's Seventh Street (a street famous throughout the country). The arrival of Dior brought the unique charm and color of European fashion to the hometown of "Uncle Sam" who was once cut off from Europe due to the war. People are saying goodbye to miniskirts, balloon sleeves, flat heels and cauliflower hats. Dior's designs also broke with the Chanel-style fashion that was popular before the war. Dior's half-covered wide-brimmed hat and rustling long skirt remind people of a more classical era. This is a new style emphasized by Dior.

Dior boldly used black in the second issue of creation. The circumference of the black pure wool dress is as high as 40 meters. Dior named the second issue "Dierame".

Subsequently, Dior planned to develop his business to Cuba, Mexico, Canada, Australia, the United Kingdom and other countries. In just a few years, a huge business network has been established around the world.

In 1947, the first bottle of perfume named "Miss Dior" was released, followed by "Diorama" and "Diorissimo".

The "vertical shape" and "tulip shape" introduced in the 1950s are the manifestations of Dior's design concept of promoting the feminization of fashion.

In 1952, Dior began to relax the waist curve and raise the hem of the skirt.

In 1953, the hemline of the skirt was raised to 40 centimeters above the ground, causing an uproar in European society.

In 1954, the "H" shape designed to reduce the width of the shoulders and increase the hem of the skirt, as well as the "Y-shaped" and "spun-shaped" series released in the same year, all caused a sensation. These simple and youthful linear designs still reflect his slender and gorgeous style and always follow the standards of traditional women.

In 1985, "Poison" came out.

In 1991, "Dune" came out.

In 1995, "DolceVita" came out.

Dior not only restored Paris to its status as a fashion center, but also cultivated two well-known design masters: Pierre Cardin and Yves Saint Laurent. Dior's company also doubled up with newcomers. It is thanks to the efforts of outstanding designers such as Saint Laurent, Mark Bohan, Ferre, and John Galliano that the Dior brand is still popular among people today. Trust and pursue, whether it is clothing, leather goods, cosmetics, or perfume. Gucci (Gucci) Gucci brand fashion has always been famous for its high-end, luxury and sexy. With its brand image as a "symbol of status and wealth", it has become the consumer darling of the wealthy upper class. It has always been favored by business people and is fashionable yet elegant. . Gucci is now Italy's largest fashion group. Fashion trends change rapidly! Since the mid-1990s, there have been only a few brands that have made all the difference in the fashion industry, but Gucci is definitely the hottest among them. Gucci, like many brands, went through a period of low ebb before gradually returning to the international mainstream. In fact, Gucci has a very early history. As early as 1898, its founder, Guccio Gucci, came into contact with wealthy gentry and celebrities in London, and worked for them. Fascinated by good taste.

Brand profile:

Founder Guccio Gucci Guccio Gucci founded Gucci in 1923. The Gucci Group located in Florence is the largest fashion group in Italy today. In addition to fashion, Gucci also operates leather bags, leather shoes, watches, home accessories, pet products, silk scarves, ties, belts, perfumes, etc. Brand LOGO

1. Bamboo handle: GUCCI’s bamboo bags are made from nature. All bamboo is imported from China and Vietnam. Natural materials and hand-made barbecue technology make it not easy to break.

2. Equestrian chain: In Italy at the beginning of the 20th century, horses were the main means of transportation, so there were many people making horse gear, and GUCCI was the leader among them. The equestrian chain that ties the horse is also an invention of GUCCI. This famous detailed design is not only beautiful, but also a reminder of the past equestrian era. GUCCI's suede casual shoes with equestrian chains have become a model in the history of footwear. Even the Metropolitan Museum of Art in the United States has a pair of them. 3. The trademark pattern printed with the pair of letters G and the eye-catching red and green colors appear in GUCCI products such as briefcases, handbags, wallets, etc. as symbols of GUCCI. This is also the earliest classic LOGO design of GUCCI

The price of perfume is acceptable

Clothes are expensive. Pure canvas shoes without leather are 1500RMB

Leather-lined shoes are more than 2500RMB

Others range from several thousand to There are millions of them

From a high-end leather shop in Italy to a super brand that leads global fashion, from a plummeting family dispute to a reborn rise after Tom Ford took over, Gucci has gone from the clouds to the bottom, and then from the bottom again. The story of reaching the clouds is indeed a legend.

Guccio Gucci, the founder of Gucci, was born in Florence in 1881 and worked as a bellman at the Savoy Hotel in London. In 1921, Guccio Gucci returned to his hometown of Florence and opened a store specializing in leather and harnesses. As the business expanded, a new store opened in Rome's famous Via Condotti. Although there was a shortage of leather raw materials due to the war, Gucci used its creativity at the right time to mass-produce cloth bags, which became very popular. In 1939, Gucci's four sons joined one after another, and Gucci also transformed from a personal business to a family business. In 1953, the first overseas branch opened on 58th Avenue in Manhattan, New York, and Gucci became an international brand. What's more worth mentioning is that Gucci is the ancestor of today's product branding. In order to ensure quality, Gucci printed the brand name on its own products, which was the first initiative in the history of world fashion.

Since its founding in 1921, Gucci has always followed an aristocratic route, with a luxurious style and a slightly tough masculinity.

In 1947, Gucci's bamboo bag with bamboo handles came out. Then, the classic double G logo with the founder's initials, canvas bags lined with red and green ribbons and related leather goods also came out one after another. Gucci became a brand and LV. Tied for the most counterfeited items in the world. The Moccasin shoes with horse bit rings and the Flower Scarf designed for Grace Kelly have repeatedly received praise. Wearing Gucci has already represented a kind of social status and symbol.

The rapid growth of Gucci's business has not always been smooth sailing. After entering the 1970s, it was tired of dealing with the problem of counterfeiting and the struggle for interests within the family, which made the entire company fall into a quagmire. In 1993, the third-generation successor Maurizio sold Gucci, and it was not until former president Domenico De Sole welcomed Tom Ford as design director that things changed. Tom Ford once said: "When talking about the history of Gucci, you can never ignore the movie stars and party celebrities, and I wanted to create a 1990s version of this history." In 1995, Tom Ford chose a popular supermodel to create a minimalist style. The extremely sultry image showed off the sexy fall fashion collection he designed for Gucci on stage. This show was an unprecedented success, triggering a buying frenzy for Gucci around the world. Ford completely changed Gucci's past gorgeous style and injected sexy genes, making Gucci almost the sexiest brand today.

At the farewell show of Gucci Tom Ford in Milan in the autumn and winter of 2004, he held a glass of whiskey in his hand and toasted to the audience. He looked calm and unrestrained, just as sexy and charming as the image he established for Gucci.