According to the trademark review standards of the State Administration for Industry and Commerce, exaggerating publicity and being deceptive means that the trademark expresses the characteristics of the goods or services designated for use beyond the inherent level, which is easy to make the public misunderstand the characteristics of the goods or services. If the words or graphics of a trademark exaggerate the quality of its designated goods or services, thus deceiving the public, it is judged as exaggerated propaganda and deceptive. But it is not exaggerated and will not mislead the public.