First, it is the establishment and realization of long-term corporate image goals, which is the basic strategy for it to become the most valuable brand in the world. Coca-Cola and Pepsi are the earliest enterprises in the world that pay attention to trademarks and brands.

Second, this is a clever and generous marketing strategy. Effective and consistent advertising and promotion, focusing on packaging and visual image, the company's huge investment in advertising fees and successful image building in the hearts of consumers around the world are the basis for continuous progress.

Third, the brand is alive and personalized, and a good brand can build deep feelings with consumers. When using and accepting brands, brands must consider consumers' daily experiences, feelings, concepts, attitudes and psychological needs.

Fourth, establishing a brand is actually shaping a distinctive personality. The owner of the Coca-Cola brand has always believed: "The reason for our success is that we have created a friendly atmosphere. Consumers actually want to be integrated with Coca-Cola. "