Includes the following content:

1. Tag-type content. The type of content that Douyin users like changes dynamically, and there will be different tags at different stages, which means that the tags are It changes in real time on Douyin. When companies create label-based content, they must make labels more malleable. 2. Douyin’s popular content. In Douyin, a channel with both strong operation and algorithmic mechanism recommendation, content that can be successfully combined with popular and popular events is more likely to attract widespread attention. 3. Douyin advertising content. Advertising content is brand TVC/advertisement/spokesman videos released at key marketing nodes, with more emphasis on the exquisiteness and exclusivity of the content.

Cultural self-media is a branch of self-media that only belongs to the cultural category, including the basic attributes of culture and self-media. Cultural self-media includes literature and art, but it is not a broad cultural category of self-media. It specifically refers to high culture self-media, which is a self-media culture derived from the Internet.