Look at the picture first! ! !
Who is it? It is the Korean luxury brand "Genesis".
The third China International Import Expo was recently held at the Shanghai National Convention and Exhibition Center. South Korean luxury brand "Genesis" participated in the exhibition and released three models. Genesis is an independent sub-brand of Hyundai Motor, focusing on the luxury car market.
Genesis is an independent high-end brand launched by Hyundai Motor in 2015 and has been sold in the United States, Canada, Russia and other markets. In recent years, Genesis has revealed that it will enter sales in China and has made some preparations before entering China. Previously, Hyundai registered four trademarks in China: "GENESIS GV60", "GENESIS GV70", "GENESIS GV80" and "GENESIS GV90". These four trademarks are expected to be used for an entry-level crossover SUV, A medium-sized SUV, a medium-large SUV and a full-size SUV. In the future, the Genesis brand will form a relatively complete SUV product lineup covering various market segments such as compact, medium-sized, medium-large and full-size.
At the end of 2019, Genesis appointed Markus Henne as the CEO of the Genesis brand in China, responsible for all business operations of the brand in China and making full preparations for the brand to enter the Chinese market. preparation. He Ruisi once held positions at Mercedes-Benz and its high-performance brand Mercedes-AMG. As the person in charge of the Mercedes-AMG brand in Greater China, he built a new sales network and business model for the brand.
Genesis’ first model in China may be the G80 or GV80. The new Genesis G80 is positioned as a medium-to-large car. It is built on the Genesis brand’s third-generation rear-drive platform and was officially launched in South Korea on March 30 this year. The car is equipped with a 2.5T four-cylinder turbocharged engine or a 3.5T engine. ?V6 turbocharged engine, all series are matched with 8-speed automatic transmission, and rear-wheel drive and four-wheel drive are available. The Genesis GV80 was officially released at the 2020 Chicago Auto Show. It is positioned as a medium-to-large SUV, providing a 2-row/3-row seat layout, and is powered by 2.5T and 3.5T V6 gasoline engines. ?
In August 2017, according to the Trademark Office of the State Administration for Industry and Commerce, Hyundai Motor officially submitted a trademark registration application for "Genesis". This is expected to become a new Chinese name for the Genesis brand when it enters the Chinese market. Hyundai Motor Group independently turned Genesis into a luxury sub-brand at the end of 2015. Judging from the registered name of this new trademark in China, "Genesis" is likely to be the Chinese name of the brand transliterated from Genesis. The Genesis brand has currently launched three sedans: the mid-sized luxury sedan G70, the mid-sized luxury sedan G80 and the large luxury sedan G90. Its products focus on rich configurations and excellent luxury.
At present, the domestic luxury car market continues to be in a state of growth, which provides more possibilities for Genesis to enter China and participate in competition. However, as a brand new brand, Genesis is not well-known and may be more entrenched in a niche market.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.