Tao Huabi was originally an ordinary family member of the 206 Geological Team of the Ministry of Nuclear Industry. Later, her husband unfortunately passed away and left her with two young children. In order to survive, she resolutely took up the task of raising children. He has a heavy responsibility and makes a living by selling jelly and rice tofu on Longdongbao Street where the geological team is located.
At that time, many students from the nearby Guiyang Hongxing Machine Tool Factory Technical School often patronized Ms. Tao Huabi’s stall because she was kind, enthusiastic and treated students well. One of them, a student named Ouyang Zigang, had a poor family. Well, Tao Huabi was mischievous and got into fights all day long. Tao Huabi persuaded and educated him like a mother, cared about him in life, and helped him when he learned that his family was poor. He gave up the idea of ??dropping out of school and continued to help him. Finished school.
At that time, Ouyang Zigang was very grateful to his beloved Tao Huabi and regarded her as his mother, so he respectfully called Ms. Tao Huabi "Lao Ganma", and other students in the technical school also shouted "Lao Ganma". "Godmother", so the title "Lao Godmother" spread like wildfire, and even many people around her affectionately called Tao Huabi "Lao Godmother".
In 1989, Tao Huabi used the little money she saved through frugality to build a simple "affordable restaurant" with bricks picked up from everywhere on a street in Longdongbao, Nanming District, Guiyang City. Specializing in jelly and cold noodles.
In order to win customers, she thought hard and came up with a unique "unique idea" that others did not have: others just added some pepper, MSG, soy sauce and green onions, but she specially made a special condiment for the jelly. Spicy sauce.
As soon as this idea was implemented, the business was indeed very prosperous. Occasionally one day, Tao Huabi did not prepare spicy sauce. Customers turned around and left when they heard that there was no spicy sauce. She couldn't help but feel very confused: Could it be that the customers who came to my place didn't like to eat jelly, but liked to eat the spicy sauce I made?!
Astute as she was, she immediately spotted the potential of spicy sauce, and from then on She studied hard... After several years of trial and error, the spicy sauce she made has a more unique flavor.
After eating the jelly, many customers have to pay for some spicy sauce to take back. Some people even come here to buy her spicy sauce instead of eating the jelly. She couldn't help but beam with joy: There are so many people who love to eat my spicy sauce, why should I sell jelly? Why not specialize in spicy sauce!
In July 1996, Tao Huabi borrowed the money from Yunguan Village Committee of Nanming District In two houses, 40 workers were recruited and a food processing factory was set up, specializing in the production of spicy sauce, named "Laoganma Spicy Sauce". After she became the boss, she knew that running the factory well relied on management, but she couldn't read a word, so how could she manage it? After thinking hard, she identified a "management trick", which is: I do all the hard work myself. , the workers can just follow it, why are they afraid of not doing it right?
The hot-tempered Tao Huabi said so, just do it, and do everything personally. Production at that time was all done manually, and the droplets splashed when pounding and chopping peppers made people's eyes burst into tears, and the workers were unwilling to do this work. Tao Huabi took matters into her own hands. She waved a kitchen knife in one hand and kept saying, "I cut the peppers like apples, and it doesn't hurt my eyes at all.
" After hearing this, the employees were all excited. They laughed and picked up the kitchen knives one after another... During that time, Tao Huabi worked hard, but she was so tired that she suffered from frozen shoulder, and the nails on all 10 fingers were all calcified from stirring the spicy sauce. If she, the boss, works so hard, will the workers still spare their efforts?
However, after a large amount of spicy sauce is produced, the local jelly shop cannot digest it at all. Tao Huabi personally carried the spicy sauce and sent it to various food stores and unit canteens for trial sales.
Unexpectedly, this stupid method works really well. Within a week, those test marketers called her and asked her to double the delivery... As a result, her "Laoganma Spicy Sauce" quickly established a firm foothold in Guiyang City. At this time, the shrewd Tao Huabi expanded the scale and turned the factory into a company!
Information expansion
Business philosophy
Quality and food safety policy
Quality first, safety first, customer first, continuous improvement.
Environmental policy
Energy saving and consumption reduction, pollution prevention, green enterprise, clean production, compliance with laws and regulations, continuous improvement, human and nature, and the growth of society.
Company philosophy
"Create a national brand and establish a great cause for the future", "Manage with integrity, quality first"
Differences between internal and external
"How many countries do you think Lao Gan Ma has been sold to? I don't know how many countries it has been sold to. I can only tell you that wherever there are Chinese people in the world, there are Lao Gan Ma." Tao Huabi replied proudly.
"It is said on the Internet that the price of Lao Ganma abroad is several times that of China. Is it true?"
"It is indeed much cheaper in China." Lao Ganma said, But she was unwilling to respond to the exact price difference. "I am Chinese. I don't make money from Chinese people. I want to sell Lao Ganma to foreign countries to make money from foreigners." Tao Huabi, Lao Ganma, waved her right hand and calmed down.
Reference materials?
Laoganma’s Baidu Encyclopedia