The four major brands of decorative hardware in China: Yajie, Mingmen, Huitailong, and Dinggu

1. Yajie Hardware: Corporate Honor: China Famous Trademark (the only one in the industry), Guangdong Provincial famous brand products, Guangdong Province famous trademarks, No. 1 among China's top ten hardware quality brands, National User Satisfaction Products, Guangdong Intellectual Property Advantage Enterprises, etc. General Manager: Mr. Cao Hantian (according to information, the chairman of Yajie Hardware is Cao Zhanbin of Jianmei Aluminum, Cao is the 339th richest man in Forbes), Brand and Market: Yajie Hardware was founded in 1990, and started to build the factory with die-casting The business started, and in 1994, the "Yajie" trademark was launched to start brand management. Before 2006, 70% of Yajie Hardware's sales came from export business. After that, it began to develop its efforts in the domestic market and quickly established sales channels. According to its official website, Yajie Hardware has established nearly 1,000 stores in the country. store, domestic sales account for 60% of its total sales. Yajie Hardware is also the first hardware company to advertise continuously on CCTV. Its brand awareness ranks first in the industry according to Baidu.com. 2010 is the 20th anniversary of Yajie Hardware, and the industry's first "Yajie Hardware Festival" planned by it has been launched. Products and technology: Before Yajie Hardware entered the domestic market, it had been committed to product R&D and manufacturing. Even Huitailong, one of the four major brands of decorative hardware in China, is its OEM customer. This development idea of ??silently engaging in R&D and production manufacturing has also created a solid development foundation for Yajie Hardware. According to data, Yajie Hardware has the largest production base and professional R&D team in the industry. Currently, it has more than 150 valid product patents, including 8 invention patents. In 2006, Yajie Hardware began to enter the field of fingerprint locks by virtue of its strength in traditional locks. It is now one of the top ten fingerprint lock brands in China. Yajie Hardware's products are also the most plagiarized products in the industry. By the end of 2009, Yajie Hardware had sued nearly 70 copycat hardware factories in Wenzhou and Zhongshan for infringement. Sales volume in the past three years: According to statistical data from the Guangdong Provincial Bureau of Statistics, the Provincial State Taxation Bureau, the Provincial Local Taxation Bureau and Guangzhou Customs, the total sales of Yajie Hardware in 2007 was 604 million, with an annual production capacity of more than 10 million mortise door locks. Publications and portals: Yajie Hardware News is published from time to time. Its portal website has undergone great changes recently, and the content is richer, highlighting its strong strength and brand foundation of "focusing on hardware for 20 years". The company's own information is updated quickly.

2. Ming door lock industry: Company honors: Products selected for project construction, outstanding enterprises in the daily hardware industry for 30 years of reform and opening up, etc. General manager: Mr. Chen Li Brand and market: Founded in 1998, in the past two years The investment in the domestic market has been relatively large and progress has been very rapid. Its marketing strategy focuses on "blitz", with fast store construction, large sales staff, and offices all over the country. At the same time, it uses the marketing method of "surrounding the city with the countryside" to occupy the secondary market first. In Jiangsu, it is mainly active in county-level markets, that is, markets with medium consumption power. If the provinces have good economic conditions, they will directly enter the secondary market and then attack the primary market. In provinces with average economic conditions, enter the primary market first. Its price positioning is mainly cost-oriented and wins based on price. Mingmen Locks is a rapidly growing brand. Products and technologies: Ming Door Lock Industry started with locks, and its main products are locks. Currently, it is equipped with most hardware, including bathroom, door hardware, small handles, etc. In recent years, they have also followed the trend and begun to focus on products such as cloakrooms and faucet showers. It has a R&D and design team composed of hundreds of key engineering and technical personnel, and has 107 national patents with independent intellectual property rights. We pay great attention to the research and development of new products and technologies. Also started trying fingerprint lock products. Sales volume in the past three years: unknown. Publications and portal websites: Publish famous newspapers. The home page of its portal website is relatively concise and elegant, but the amount of corporate information is small.

3. Huitailong Hardware Bathroom: Brand Honor: Famous Trademark of Guangdong Province, "Top Ten Most Influential Building Materials Brands in South China" (issued by Yangcheng Evening News). General Manager: Mr. Chen Hongtian.

Brand and market: Huitailong was established in 1996 and has a history of 14 years. It is a relatively strong domestic hardware brand with mid-to-high-end brand positioning. It focuses on brand promotion and appearance packaging. It has invested heavily in advertising in various places and has formed a strong presence in the domestic market. Strong network resources; the store format is used in sales. The existing store formats are divided into: specialty stores, stores in stores, counters, special events, etc.; a relatively standardized system has been formed in terms of sales network management; in coastal economically developed markets The engineering channel is doing better. Products and technologies: The starting products are guide rails and hinges. The main products include furniture hardware, decorative hardware, door control hardware, door locks, door handles, sliding door accessories and other series. Its products are priced relatively high but have low discounts. If technical problems are encountered during the sales process, professional engineers will provide explanations. Sales volume in the past three years: unknown. Publications and portals: JiaDe.com portal (the information of the company itself is updated slowly, and more of the content of the website is industry-specific, but it established a dedicated e-commerce department in May 2010 and has a dedicated team to operate it. Online promotion), "Jia's" magazine (printed content is poorly edited and inconsistent with the high-end brand image it promotes), "Huitailong" newspaper (it focuses too much on the cultural life of internal employees, and is a company tabloid).

4. Dinggu Hardware: Corporate Honors: Guangdong Province High-tech Enterprise, 41 National Patented Technologies, Chinese Famous Brand Enterprise, National Quality Inspection Qualified Products, China's High-Quality Environmentally Friendly Building Materials, China's Excellent Lock Manufacturing, etc. General Manager: Mr. Lin Daxin Brand and Market: Officially established in December 2002. I was an agent of Tinggu in Taiwan. After establishing the channel, the agent registered the Tinggu trademark and built its own factory. The original agent became a brand owner and production operator. Because of its keen market awareness, Continuously developing a series of products that meet consumer needs has achieved great success, and it has become a shining star in the industry in a short period of time; however, recently, Dinggu has shifted its strategic focus to sliding doors, ecological doors, and cabinet products, and hardware products have been among the The entire business segment is bound to be affected, either driven by new business or squeezed out by new business. Products and technologies: Among hardware products, the hanging wheels and hanging rails are better made, while other products are mostly OEM. It seldom mentions the strength of technology research and development in its publicity, and displays more content on quality control, production equipment and processes on its portal website.

There are relatively few updates on its new hardware products, and it has invested more research and development energy into new business segments. Sales volume in the past three years: unknown. Publications and portals: The homepage and content of its corporate portal are relatively disorganized, with too much content, and there are few internal company information updates. The overall image of the website does not match its terminal image in the market. Also publishes internal publications.