article 1
business plan of tea restaurant
1. company profile
1. company name: * * * tea restaurant
2. organization form: individual industrial and commercial households
3. business place: Nantong University
4. main products: Hong Kong-style tea, cakes, stews and ice cream <
9. business strategic goal: to develop a beautiful environment with modern urban characteristics and Hong Kong style, and to build a popular healthy catering brand.
2. Market analysis
1. Basic characteristics of the industry
1. Diversification of food: Tea restaurants serve Chinese and Western food, and there are many unique diets in Hong Kong. A small restaurant often has dozens of kinds of food in its menu, with a wide selection, and customers can mix them at will to choose the right food.
2 stress efficiency: customers pay at the cashier's office after patronizing, and there is no need to wait, and speed is emphasized from ordering to checkout.
3 the price of food is reasonable: the food sold in traditional restaurants is usually more expensive. A meal in a tea restaurant may only cost more than 1 yuan. Regular meals and fast food in the tea restaurant will include drinks, or water or hot tea will be provided free of charge.
2. Feasibility analysis
1 There are not many Hong Kong-style tea restaurants in Nantong, and the high-priced, affordable and high-quality tea restaurants cater to the characteristics of college students' pursuit of quality and low consumption.
2 Although there are canteens and many stalls in the school, students who are busy with classes in the morning are still crowded to buy breakfast, so quick refreshments will definitely be favored by students.
3 The class time of college students is not uniform, so the time for eating will not be concentrated. The introduction of morning tea and afternoon tea just meets this demand of college students. Even if some students don't arrive at dinner time, they will want to buy some drinks and snacks.
4 There are many kinds of food in the tea restaurant, which can be changed every time, and each time it has a different taste. It is very attractive to college students who are willing to try something new.
5 The environment in Hong Kong-style tea restaurant is fashionable, elegant and comfortable, which is suitable for college students to chat and date, enjoy the leisure atmosphere of petty bourgeoisie, and experience humanized service and cultural atmosphere with more humanistic characteristics.
3. Competition
There are many fast food restaurants on campus, such as Happy Station, Haodaxiang Chicken Chop and Wowo Chicken Chop. There are also many drink shops, such as Duke, Tea Dance and seven cups of tea. These businesses have formed a strong brand awareness among students. There are also canteens and some stalls in North Street, which are very cheap and have a price advantage over us.
4. Future development trend
Although there are some chain-style tea restaurants and a certain number of Hong Kong-style tea restaurants, according to market research data, the prices are generally high. Coupled with the special food and service of Hong Kong-style restaurant and the fashionable and comfortable environment, we should be able to effectively enter the student market. After establishing a good reputation among students and looking for investors, you can open branches in other places in Nantong.
Chapter 2
Tea Business Plan
The most important thing in business operation is "local atmosphere" and "popularity", which is not superstitious. "local atmosphere" mainly depends on whether there is a business atmosphere in this aspect, and whether this business atmosphere is suitable for the goods we operate. "popularity" mainly refers to whether there are customers in our business and whether these customers have psychological motives to buy our goods.
tea, as a special commodity, not only has its drinking and health care function, but also reflects its cultural and artistic value. It can make people pure, elegant and natural. The choice of tea shops should be summarized according to the characteristics of tea. Generally, there are the following areas:
1. Bustling business centers: These areas have strong business atmosphere, large passenger flow, complex shopping levels, high purchase frequency and strong demands from consumers. However, the cost of house price or rent is relatively high, and the competition is particularly fierce. Therefore, before entering, you must carefully consider whether you have the manpower, financial resources and material resources. If you have the conditions, it is of course correct to enter the "business center". What is the "commanding height"? However, if you don't have the strength, you must not act rashly. These aspects require a few high-grade teas, and you should pay attention to the variety of brands and famous teas. Tea sets and tea books related to tea should be matched, such as purple sand, porcelain and glass tea sets.
2. Near hotels and restaurants: Hotels and restaurants are places where business people live. Most of them do not bring tea, so they can buy it at any time. Moreover, in order to visit relatives and friends and bring some tea, it is elegant but not vulgar, and restaurants should also use tea. "Guests come to make tea" is the traditional etiquette of China people. It is worthwhile to open a tea shop next to the hotel group, and the rent should not be too high. At the same time, we can rent the management hall of the hotel, which can enhance the style and combine it with tea art.
3. Traffic Avenue: These areas have a large population flow, mainly to attract customers. Therefore, these areas pay attention to the external attraction of tea shops, with novel varieties and preferential prices, which are suitable for several merchants with older brand names and larger intangible assets. It is best not to blindly open tea shops for beginners.
4. Residential areas: Tea is a necessity for residents' consumption. Choosing residential areas is usually less risky, but at the same time, the business styles of tea shops are different for different levels of residents.
a. Old areas: These residential areas have the characteristics of primitive simplicity in China, and have the virtues of hard work and simplicity. Tea should not be too high-grade, but tend to the middle and low grades, and the pursuit of profits should be low. Salespeople should be flexible, pay attention to popularity, and the quality of tea must be stable and the reputation should be good.
b, New District: The consumption of this kind of residents is relatively advanced, and their material wealth and spiritual civilization are relatively high. Operators are required to have slightly higher grades of tea varieties, rich varieties and more new varieties to keep up with the new trend of tea varieties.
C. High-grade property area: This kind of people are the people who got rich first after the reform and opening up. They have a high standard of living and a fast pace. To open a tea shop in this area, the taste should be higher and the price should be higher. The salespeople are required to have better quality, exquisite packaging, fast tea packaging, and a few more high-grade gifts and high-grade tea sets, and the business hours should be extended.
d, industrial residential area: Now some cities have formed an industrial area, such as retired veteran cadres' area, teachers' area and star area. Tea operators should adopt different management styles according to the characteristics of different groups of people.
Chapter 3
Business Plan of Sweet Cake Shop
With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become the words that people often talk about; At the same time, today's children lack the opportunity to practice; In addition, the psychology of "seeking differences" occupies an indispensable position in the public, especially among young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential in the groups of petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the fact that our college students are short of funds, we decided to build an industry from small to large, starting from a simple "DIY cake shop", launching our own brand, gradually expanding our own industry and forming a one-stop DIY food chain. Create an urban typhoon shelter!
2. Introduction to the Company
1. Project Name: DIY Cake Shop-DIY Food Chain Store
2. Project Purpose: To build an urban typhoon shelter and lead the young fashion!
3. project declaration: my cake, my Young!
4. Store name:
I cake-DIY cake shop
Note: <; 1> I-I, I cake-My cake is DIY cake, made by myself, the unique cake in the world!
< 2> I is homophonic with "love", that is, I like cakes and our cake shop! .
5. Store theme song:
"Sweet"-Jay Chou
Main lyrics: I'll have a gentle taste of what you said about loving me ...
It will be played in the store for a certain time every day.
6. slogan:
my cake, my Young!
Note: Young has two meanings. On the one hand, it is the embodiment of our orientation to Young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cake, and it has the look it wants!
7. Store logo:
Note: The candle on the top is the transformation of the letter "I", and the circle missing on the left is the Cake and the letter "C". When it is connected with the "ake" behind it, it means "cake", and when it is together with the candle, it is the name of our cake shop!
8. Store address:
Choose a place near the school, near the young people's gathering area, and with convenient transportation. Because the main object of this project is the young people, everyone will follow the principle of simplicity first, and because of the continuous renewal of its students, the school can ensure the sustainability of its students, so it chooses a lot near the school.
three alternatives:
<; 1> Street-facing Wangpu near Hualian, Wudaokou, Haidian for rent
Area: 5 square meters
Description of the property: There are many colleges and universities around with convenient transportation, and most people are familiar with the concentrated places of college students' consumption, and the consumers are beyond doubt. It is an excellent shop management field.
< 2> Wangpu near the west gate of Minzu University has catering conditions
Area: 45 square meters.