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Who is the number one sports brand?

adidas is called Adidas in Chinese

Adidas attaches great importance to the Olympic stage. At the same time, it has also made a huge contribution to the development of the Olympic Games. The Olympic Games in turn has given Adidas huge rewards, and the two have achieved a win-win situation.

1928 Amsterdam – Adi Dassler’s sneakers appeared in the Olympic Games for the first time.

1932 Los Angeles – Arthur Jonath wins a bronze medal in the 100 meters, becoming the first athlete to win a medal wearing sneakers made by Adi Dassler.

Berlin 1936 – Jesse Owens, the most successful athlete at the Berlin Olympics, won four Olympic gold medals wearing sneakers specially made for him by Adi Dassler.

1948 London – Adi Dassler produced the first pair of indoor running shoes. In the same year, the "adidas" company with 47 employees was established and registered as a trademark.

1952 Helsinki – Adidas is the most popular sports shoe brand at the Helsinki Olympics. Track and field shoes with removable spikes made their first appearance at the Olympics. Zatopek won three track and field titles in one week wearing Adidas sneakers, a great achievement that has never been rewritten to this day.

Melbourne 1956 – Most of the athletes who won medals at this Olympic Games wore Adidas sneakers.

1960 Rome – At the Rome Olympics, 75 track and field athletes competed wearing Adidas sneakers.

1964 Tokyo – Adidas releases the lightest track and field shoe ever. At this Olympic Games, 80% of the athletes wore Adidas sneakers.

1968 Mexico City – Adidas also dominated the Mexico City Olympics, with 85% of athletes competing in track and field events wearing Adidas sneakers. Dick Fosbury used a new back-to-back high jump technique to clear 2.24 meters and win the gold medal. Adidas became the first company in the world to produce polyurethane-injected, multi-studded shoe soles.

1972 Munich – The Munich Olympics is another memorable milestone in the history of adidas. Adidas became the official supplier of the Olympic Games for the first time, and 78% of all Olympic athletes who won medals wore Adidas sneakers.

Montreal 1976 – 83% of the athletes at the Montreal Olympics chose Adidas equipment. Nadia Comaneci scores the first "10" in gymnastics history.

1980 Moscow – At the Moscow Olympics, more than 80 athletes wore Adidas equipment.

1984 Los Angeles – 124 of the 140 delegations participating in the Olympic Games chose Adidas products. Athletes wearing Adidas products won 259 medals - 81 gold, 82 silver and 96 bronze.

1988 Seoul - At the Seoul Olympics, 120 delegations from participating countries chose Adidas equipment, and 76 gold medal winners relied on the "Three Stripes." Athletes using Adidas equipment have won a total of 365 medals – 124 gold, 114 silver and 127 bronze.

1992 Barcelona – Pyrros Dimas, a weightlifter who is considered a Greek national hero, wins his first Olympic gold medal and goes on to win two consecutive Olympic titles.

1996 Atlanta - 33 Olympic delegations and more than 6,000 athletes choose Adidas products. Adidas provides sports equipment for 21 of the 26 Olympic sports. No other brand has developed such a close relationship with so many sports, so many athletes, and for such a long time as Adidas.

Nagano 1998 – As the Nagano Winter Olympics draw to a close, Adidas and Salomon have won 70 Olympic medals.

Sydney 2000 - Adidas once again appeared as an Olympic brand. Based on the concept of "energy maintenance", Adidas has developed a series of revolutionary products for six projects: swimming, track and field, cycling, fencing, weightlifting and wrestling. One of the most unforgettable is the Adidas one-piece swimsuit. Australia's 17-year-old genius Ian Thorpe won three gold medals and set four world records in this swimsuit, thus becoming a symbol of the Sydney Olympics. Celebrities.

2002 Salt Lake City - More than 50 athletes competed wearing Trefoil logo products and won nearly 200 medals.

Athens 2004 – As the official supplier of the Athens 2004 Olympic Games, adidas provided more than 1.4 million pieces of equipment to all Olympic team members, including the Olympic Committee, volunteers, and officials. Adidas provides equipment to 22 National Olympic Committees, and a total of more than 4,000 athletes wear Adidas equipment to participate in competitions. Adidas also provides competition equipment for 26 of the total 28 Olympic events. Olympians wearing Adidas products have won 147 gold medals, 28 silver medals and 148 bronze medals.

Beijing 2008 – As a partner of the Beijing 2008 Olympic Games, the Beijing 2008 Paralympic Games, the Chinese Olympic Committee and the 2006 Winter Olympics and the 2008 Olympic Games Chinese Sports Delegation, adidas will Provide equipment for all staff and technical officials of the 2008 Olympic and Paralympic Games. Adidas has also become the sports apparel partner of the Chinese Olympic Committee. All Chinese sports delegations participating in the Turin 2006 Winter Olympics and the Beijing 2008 Olympic Games will wear Adidas equipment. It’s the golden one