Get to know a car brand every day - McLaren
Basic information
Brand name: McLaren; English name: McLaren; Country: United Kingdom; Headquarters: Woking, UK; Brand type: European; Date of creation: 1963; Founder: Bruce McLaren.
Brand Profile
McLaren is a British manufacturer of luxury high-performance sports cars and supercars. It is one of the world's leaders in luxury high-performance cars and auto racing. The business is divided into supercar manufacturing and racing business. The McLaren we are talking about today is actually an independent car company in 2010.
In 1989, McLaren Automobile Company, established under the name of McLaren Cars, began to focus on the production of high-performance road sports cars based on their F1 technology. It was also this year that McLaren Automobile officially entered the civilian car field. At the time, McLaren Automotive was primarily responsible for the development of the McLaren F1. In 2010, the English name of McLaren Automotive Company was changed from McLaren Cars to McLaren Automotive, and it became independent McLaren Automotive.
The company is currently McLaren's largest subsidiary. The McLaren brand adheres to the implementation principles of complete dedication, quality and excellence, adheres to core engineering concepts, is committed to seeking to upgrade lightweight technology, pursues excellent dynamic performance and energy efficiency, and is committed to hand-crafting lightweight super sports cars. Its models are now It is sold in more than 100 retail stores in 40 markets around the world.
Car logo
Brand logo, the original McLaren logo is actually the team emblem of the McLaren team. The team emblem was designed by McLaren artist friend Michael Turner, using New Zealand national treasure The super animal kiwi is the main body, with the "McLaren" logo on the top. This logo also witnessed the initial glorious period of the McLaren team.
Later in 1967, McLaren completely abandoned the Kiwi logo and replaced it with a geometric shape called "Speedy Kiwi", which made the overall look more dynamic and faster. In 1980, the McLaren logo underwent major adjustments again, from a simple geometric figure to a brand logo with stars and stripes symbolizing victory: The logo was designed by all-around designer Raymond Loewy himself, and the name on the far right is "rocket" red" color, which later became McLaren's trademark and racing car body color.
McLaren's logo has been changing during this period. In 2021, the McLaren brand logo has been revised again, and the classic "Papaya Orange" has returned again to remind people not to forget the founder. Bruce McLaren and McLaren have always been at the root of the brand.
Car series information
The McLaren brand has four series including GT series, super sports car series, motorsport series and ultimate sports car series. Since the release of the first road sports car McLaren Up to now, McLaren F1 has launched many classic models such as McLaren P1, McLaren Speedtail, McLaren 600LT Spider, new McLaren GT and McLaren Senna GTR.
Currently, the only mass-produced models of the McLaren brand are the McLaren GT and the McLaren Artura, which belong to McLaren's GT series and supercar series. In 2020, McLaren also released the 765LT The model is expected to be officially launched on the market this year. It is worth mentioning that the McLaren Artura is also the second hybrid sports car of the McLaren brand after the McLaren P1, which also means that the McLaren brand is rapidly moving towards Electric transformation.
1. Representative car series: GT
Guide price: 2.088 million
As a large GT sports car under McLaren, McLaren GT uses a mid-engine layout, equipped with a 4.0L twin-turbocharged V8 engine with a maximum power of 620 horsepower and a peak torque of 630 Nm. In terms of transmission, it is matched with a 7-speed dual-clutch gearbox.
The official announcement is that the 0-100km/h acceleration time is 3.2 seconds, and the top speed reaches 326km/h.
2. Representative car series: Artura
Guide price: 2.38 million
In appearance, it adopts the McLaren family-style overall design style, with the iconic The "boomerang" headlights, butterfly doors and center-mounted dual-exhaust exhaust can easily make you recognize its identity. At the same time, it is also equipped with a large amount of carbon fiber materials and forged lightweight wheels, which greatly reduces the weight of the body. .
The interior design is simple and equipped with a large-size full LCD instrument and central control screen. It integrates the McLaren Infotainment System (MISⅡII) and the McLaren Track Telemetry System (MTT) and can Variable Drift Control (VDC), and also equipped with Clubsport seats that are both lightweight and comfortable and supportive.
In terms of power, the McLaren Artura is equipped with a plug-in hybrid system composed of a 3.0TV6 twin-turbocharged engine and an electric motor. The combined maximum power of this system reaches 500kW, and the combined maximum torque is 720N·m, the transmission system is matched with an 8-speed dual-clutch gearbox, the acceleration time of 0-100km/h is 3.0 seconds, the acceleration time of 0-200km/h is 8.3 seconds, the acceleration time of 0-300km/h is 21.5 seconds, electronic speed limit is 330km/h.
McLaren models on sale
1. McLaren GT, 2.088 million.
2. Artura, 2.38 million.