In the world we live in, logos can be said to be everywhere. Everyone should know how important a logo is, right? A well-written logo allows us to quickly and accurately determine what the company sells and quickly understand what it means to express! As for logo design, it is now a point that many designers may have difficulty with. So today we will learn how icon design can quickly get started with logo design. Interested friends can read on and learn more. Icon design friends can take the icon design course~

1. Unique design and clever logo.

LOGO is the most important factor that distinguishes a brand from its competitors, so the most important thing is to make the image of the LOGO unique - this is also a headache for many companies. In many cases, imitation is the best form of tribute, but LOGO design is not at all.

The most important thing is to design something you have never thought of before, says one graphic designer. It's impossible to be completely original (some would say totally impossible), but it's something you should aim for.

The creative director of a well-known crowdsourcing design website reiterated the risks faced by plagiarism: Once an idea appears online, it is almost impossible to prevent it from being slightly changed and then used elsewhere. Designers who are unsure of the source of an idea can check whether the idea is plagiarized on websites such as LogoThief.

Creating your own unique logo is not only to prevent plagiarism, but also to create innovative work. It’s easy to just make a logo that represents the industry your company is in, but creative thinking is important. The Mercedes logo is not a car, the Virgin Atlantic logo is not an airplane, and the Apple logo is not a computer.

2. Understand the brand.

LOGO is indeed an image, but it is also an introduction to a brand. Display your LOGO to a specific audience. Be sure to keep this in mind when designing your LOGO. You can write down all your thoughts about the brand, or even make an emotion collection board and draw a pattern on it that reminds you of the brand - you can also find inspiration on sites like Niice. But it should be noted that you should not only look at whether other people's designs are beautiful, but also explore the deep meaning contained in their designs. Researching other brands' logos can be helpful, but designers need to be careful not to let their search for inspiration turn into plagiarism.

Should we choose to be driven by brand effect or focus more on arousing the audience’s feelings? Is it modern and trendy or quirky? What do consumers care about and what does the brand want to be? While it’s important to keep up with design trends, it’s even more important to stay true to your brand’s personality. Here is an assessment that can help you quickly and accurately determine your brand personality and help you better complete the task of LOGO design.

The most important thing is to make it clear what the LOGO you design represents. Each LOGO represents a piece of history and is full of the purpose and meaning of the brand's existence. Take Apple as an example. Its LOGO is a bitten apple (bite and byte are pronounced in English). Or Wikipedia, whose logo is an incomplete sphere composed of puzzle pieces, with different text symbols in different languages ??written on it. Both LOGOs are very simple, but both have clever designs that can reflect the spirit of the brand through the LOGO.

LOGO is the cornerstone and pillar of a company's visual image - it is also the most concise expression of a company's personality - using a creative LOGO to express a company's DNA is the only way for a company to succeed.

3. Color is crucial.

In addition to paying attention to the different personalities of each brand, you must also consider all aspects of LOGO production. Bright colors can attract attention, but they can also give people the impression that the company is too impetuous; soft colors can make people feel comfortable, but they may also cause the logo to be less conspicuous. Each color has a different meaning and will add nuance to the message you want to convey – don’t send the wrong message to your audience through a design oversight.

Red: Vibrant, sexy, brave and bold. Orange: Innovation friendly, youthful Yellow: Sunshine, creativity, positivity Green: Growth, organic, guidance Blue; Professional, medical, calm, trustworthy. Purple: Vibrant, smart, attractive. Black: trustworthy, strong, and powerful. White: simple, pure, pink clean: entertaining, frivolous brown: local, sustainable, historical.

4. What does the name represent?

LOGO mainly consists of two parts: text trademark and picture symbol. Many times, a company only considers using graphic symbols for its logo, but this results in the company having to do a lot of advertising to ensure that viewers will think of the company when they see the logo (think of the examples of Starbucks and Mercedes ). Therefore, some companies wisely choose LOGOs composed of text, such as Ray-Ban, Coca-Cola and IBM.

What type of LOGO (text type or picture type) depends on the brand name. If your brand has a very unique name, you might as well use the full version of your logo. If your brand name is very common, then you need to use a picture LOGO to distinguish your brand from other brands. When designing a logo font, never choose a fancy font, instead use negative space or adjust an existing font. Some LOGOs are even famous in history because of the fonts they designed themselves - Coca-Cola was the first to use italics to design its LOGO, an initiative that is now widely used.

When the effects of other fonts are not satisfactory, you can choose to use Helvetica, a simple and beautiful font used by famous brands such as Nars, Target, Crate&Barrel, Americanapparel, and JCPenney.

5. Make the LOGO simple and flexible.

When designing a logo, it’s important to find a balance between simplicity and complexity—you want your logo to be interesting and eye-catching, but you definitely don’t want people to be confused when faced with your logo. Time to think about what it means. The best example is the FedEx LOGO, which uses only simple text variations and uses negative space to create arrows, which represent the speed and accuracy of FedEx and the direction of the logistics industry from point to point. In addition, FedEx changed the color of EX to orange to represent the different shipping methods the company uses. Amazon only uses the company's name as its logo, but like FedEx, Amazon uses a small arrow from a to z to represent the wide variety of products.

In the current digital era, LOGO will be displayed on multimedia devices and spread through social media. Therefore, the LOGO you want to design cannot be limited to use on paper - the LOGO must be able to match different backgrounds, be suitable for different forms such as apps, icons, image symbols, seals, etc., and be flexible and free in size adjustment. The best at this is undoubtedly Adidas, which uses the Three Stripes element in all its designs. While the three parallel lines may appear in different places, all adidas logos will include the three stripes.

Without online feedback, it’s difficult to design a logo that will be relevant to your brand (or at least outdated) within years or even months. If you want to design a classic LOGO that will last forever, you must be open to feedback on your design. In most cases, each brand has its own design guidelines that will guide your company on how to create a presence online.

6. Don’t expect immediate success.

Nike, Puma, and Audi all have their own iconic logos, but like other things that are ultimately successful, it took a long time for these logos to become widely known. A LOGO will not immediately become the symbol of a certain brand. Even if you design the most beautiful logo in the world, whether it can spread widely depends on the success of the product and the market situation.

The logo you think is a good one might just be designed for a local craft store, and only people near the store will have the opportunity to see it. Such a LOGO cannot be called an iconic LOGO because it is not used in transnational business. Finally, whether it is an iconic LOGO depends on whether the LOGO taps out the potential value of customers.

So patience is very important, don’t rush to modify your design just because you didn’t get the expected recognition at the beginning. If you know that your logo will become more popular over time, then what you should do is use some elements in your logo design that will make it easy to spread.

7. Use network resources and tools.

For those who want inspiration and help in designing a company logo, the Internet is a sea of ??information - you can find almost everything you want.

Icon design and logo design actually play a big role in many cases. If we master certain skills in the design process, we can create an image that covers a large amount of information during design. The icon logo is out~