Introduction:
1, FRED PERRY was founded in the late 1940s, and was named after him by Tibby Wegner and tennis player Fred Perry. Because I don't like to do fancy designs, I just want to be simple and attractive, but now it is very popular among young people and has supporters all over the world.
2. Fred Perry has changed in different times, which is often related to the cultural wave. The most classic is Mod culture, which was popular in 1960s and 1970s, making it evolve from a brand to a cultural symbol.
Today, Fred Perry's design continues to follow the British campus style, which is getting stronger and stronger in Asia.
Fred Perry's strategy in the market was very successful, because he sponsored the sportswear designed by himself and Tibby Wegner to BBC TV reporters and all the top athletes at that time, especially a young Australian athlete named roswell Well Hoad. Therefore, the brand Fred Perry was widely exposed at that time, and consumers were confident to buy Fred Perry.
With the success of sportswear, Fred Perry moved his clothes from the playground to the street fashion. He added different colors to the poloshirt's collar and sleeves, which was also loved by the younger generation in Britain. At that time, British fashion and music were at the forefront of the world, so Fred Perry's business developed rapidly all over the world.
The reason why Fred Perry can become an eternal classic is that while she constantly has new clothes to cater to the market, the shirts he designed are the same as the first one produced in 1952 from beginning to end, and the classic clothes of Fred Perry have become the new favorite of the current trend.