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How to carry out Amazon brand registration and what are the advantages?

1. Graphic brand description

After Amazon brand registration, graphic brand description (A details page) can be used to provide consumers with more intuitive and detailed product information. , the shopping experience soars. The left side of the picture is a practical graphic description that can be used after brand registration, and the right side of the picture is a display of ordinary product details.

2. Brand Flagship Store

When a consumer is interested in your brand, he may want to know more about your products. Consumers may enter your Amazon store through a product details page, or they may click directly through the brand logo displayed in the headline search ad.

Imagine if a page with a beautiful and clear interface is displayed in front of you, it may greatly enhance consumers' awareness and favorability of your brand. When consumers browse, your store product list will bring them more choices and increase conversion rates.

As shown below, does Anker’s brand flagship store page look very beautiful and clear?

3. Headline search ads

In the picture below, the yellow high The brightest part is the headline search ad display for the keyword "Power Bank". The position is absolutely advantageous. This is undoubtedly an excellent entrance to obtain traffic.

How to carry out brand registration?

It requires 2 steps. It is recommended that sellers can reserve about 6 months or more for it.

Step 1: Qualification review and material preparation

● A valid R mark in the sales target country. Please note that it must be an R mark that has taken effect and is covered by the registration target country.

● Products or packaging with trademarks

● Proof of trademark holder such as brand trademark registration number

Trademarks can be word trademarks or graphic trademarks, as shown in the following examples.

Step 2: Registration

Log in to the Amazon brand registration website to fill in the registration?

The link will guide you to fill in the brand qualification information, intellectual property information, trademark identification, etc. Information used to submit Amazon Brand Registry.