attractive ways to write live headlines:

1. Functional = users+pain points+solutions

For example, what are the dressing troubles of slightly fat girls? The core appeal of the audience is definitely thinness. When such people see this live headline, they will know the products in this live broadcast room at a glance.

2. Hotspot type = node+crowd+promotion benefits

This node not only refers to nodes such as "school opening season" and "Women's Day", but also includes popular entertainment events, such as popular variety shows and popular online dramas. Good results can also be achieved by combining hot spots and titles according to audience attributes and selling points in live broadcast rooms.

3. Activity type = product+user+activity benefit

This kind of title is a form with high adoption rate of live broadcast e-commerce platform at present, because most mid-level anchors still aim at clearing inventory and selling sales. If you want to stand out in the live broadcast platform, you need to cooperate with objective conditions such as customer unit price and cover, and do a good job in competitive product analysis.

4. Anti-logic type = question+exaggerated identity+embellished product

This kind of title can stimulate the curiosity of the audience, which is more suitable for the post-95 s and post- s groups of young people. Generally, young people are more sensitive to novel products, and the probability of clicking into the live broadcast will be great.

5. festival type = node+crowd+category integration

integrate the content of similar categories and make a special live broadcast. Usually, the live broadcast will be warmed up for several days before it officially starts, and the lottery will be forwarded on the platforms of Weibo and Tik Tok.