Introduction to Baifu Grill

In 1996, Baifu Catering Management Co., Ltd., the pioneer of new Chinese-style fast food, was founded. Become a professional national chain catering enterprise that independently masters formula technology and independently registers its brand with the National Trademark Office. And with its unique core competitiveness, relying on differentiated positioning, standardized technology, the world's first "steaming and baking" process to meet people's huge demand for healthy fast food and scientific management model, it takes the lead in seizing market opportunities and The outstanding posture of China's No. 1 "Healthy Roast Chicken" has risen rapidly in the past ten years.

In 2002, a new dynasty began. Baifu officially started to develop the franchise chain business in Xinjiang, and soon achieved impressive results. In line with the principle that everyone joins hands to make Baifu "bigger and stronger" together, the "Create 100 Millionaires Plan" was implemented. From then on, the career of "Baifu" was unstoppable. In early 2004, Baifu established a branch in Xi'an, and successively established a raw material distribution base and a training center to provide more complete and detailed logistics services to branches across the country. As of 2006, Baifu has more than 50 branches in Xinjiang, Shaanxi, Henan, Chongqing, Liaoning and other places, and its scale has expanded more than ten times. The healthy fast food created by technological innovation has achieved a major upgrade of the Baifu industry. The mysterious food culture of the Western Regions has completely conquered people on the loess land. At the same time, Baifu has also achieved a leading advantage in total cost. In the future, PAX will open restaurants to every corner of China, all over Asia, Europe, and the Americas...

The rolling profits have promoted the expansion of PAX's business scale. "Baifu Roast King" has been enthusiastically sought after by consumers and widely recognized by the market, and its contribution is indispensable! We will vigorously resist internationalization with regional characteristics and explore a unique path for catering chain operations. Faced with strong competition from many competitors such as McDonald's, KFC, Dicos, etc., "Desert Roast Chicken" has grown from scratch, grown from small to large, and from unknown to popular, and is using its own survival philosophy of thinking about change, seeking change, and advancing with the times. Writing immortal myths one after another. Won the "Top 30 and Top 10 Enterprises with the Most Growth Potential in Xinjiang in 2003", "The Best Restaurant Equipment Award at the New York International Hotel and Restaurant Supplies Exhibition in 2004", "The Highest Honor Award at the Paris Hotel Supplies Exhibition in 2005", China's Fast Food Brand List Behind the creation of the store's single-day sales record of 166,000 yuan, the creation of amazing records, and the winning of honors, they all reflect the lofty ambitions of the rich people to "become stronger when they encounter strength, and become more courageous the more they fight". In August 2005, Baifu Grill won the highest honorary title of "National Catering Safety and Security Store"! At the beginning of the new year in 2006, Baifu Grill won two awards in one fell swoop. One was the title of "2005 Urumqi Famous Restaurant" and three delicacies including Desert Roast Chicken were awarded the title of "2005 Urumqi Famous Dishes"; Xiang is one of the "Top Ten Most Popular Specialty Catering Enterprises in the Capital". At the beginning of 2007, at the Great Hall of the People, PAX once again won two awards: "Top 100 Most Influential Enterprises in China" and "China's Most Popular Franchise Brand".